Changes to the Executive Club

British Airways

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May 2017

We’ve been listening to your feedback and are making some exciting changes. Here's what Executive Club Bronze, Silver and Gold Members can look forward to…

1. Free seat reservations on Basic fares

Our Members have told us that while they love the Basic (Hand Baggage Only) fare as they’re often travelling for business and don’t want to check in a bag, they still value the ability to pre-reserve their seat. So from the 14th June, if you are a Bronze, Silver or Gold Executive Club Member, we’re reinstating this benefit for you.*

If you have already paid to allocate a seat and are due to travel from the 14th June, you may be eligible to receive a refund on the cost of that seat reservation.

* Your current Executive Club tier seating policy applies, find out more details here.

2. Exciting rewards for new parents

We’re now offering new parents some great benefits. Executive Club Members who may be taking fewer or no flights during their maternity, paternity or adoption leave can apply to put their account on hold for a year, protecting hard-earned Executive Club Bronze, Silver or Gold status.

In order to qualify for this, members just need to provide a letter from their doctor, a birth certificate or documentation relating to the adoption or paternity leave and email it to, along with their Executive Club membership name and number.

As a further bonus, if you use this benefit, we’ll gift your new addition 1,000 Avios when you enrol them into your Household Account.

  • New parents that are flying a less can now freeze their Executive Club status for a year

    Family time

    Executive Club Members on maternity, paternity or adoption leave can now put their account on hold for a year. Plus, we'll give new babies enrolled in a Household Account a welcome gift of 1,000 Avios.

    Find out more
  • The First Wing: A dedicated security lane for premium customers

    First Wing

    Don’t forget, if you are a Gold Executive Club Member, you can use the First Wing. A new dedicated security lane at Heathrow Terminal 5 that takes you directly through check-in to the Galleries First Lounge and the Concorde Room.

    Explore the First Wing

3. Collect Avios even when you’re not flying

It’s easier than ever to keep your Avios balance topped up with our great range of collection partners. With the British Airways Avios eStore you can collect up to 12 Avios for every £1 spent with hundreds of your favourite retailers. So whether you’re updating this season’s wardrobe or finding the perfect home furnishings, your purchases have never been more rewarding.

In the last year alone the British Airways Avios eStore has helped Executive Club Members earn over 268 million Avios, that’s enough to fly 2,680 times in Club World to New York.

Finally, we’re delighted to let you know that we have won the best European frequent flyer programme at the FlyerTalk 2017 Awards. So, a big thank you to all of you who voted