By using the website www.ba.com and other online services, such as our mobile app, you agree that we can store and access cookies, IP addresses and use other methods in order to collect website usage data, and improve your online experience.
This can include information about your use of the website, the browser and device type you are accessing it from and where you are in the world (see 'How do we collect and use geo-location information?').
Cookies are small files that are placed on your computer by websites that you visit or certain emails you open. They are widely used in order to make websites function properly, as well as to provide business and marketing information to the owners of the site.
Cookies are used for technical reasons to enable the efficient working of ba.com. For example, to:
Ease of use
Cookies are used to enhance the ease of use of ba.com for customers. For example, to:
Cookies are used to gather statistics on how visitors use our site. For example, to:
Cookies are used to enable us to present appropriate messages to you. For example, to:
You can choose to opt out of this type of advertising permanently by going to http://www.networkadvertising.org/choices
Please note though, that if you delete your cookies too, we'll no longer know that you've opted out, so the banners from our third-party will reappear when you visit other selected websites.
For more details on the cookies that operate on ba.com please go to More information about cookies used on ba.com.
You may refuse to accept cookies by altering the settings on your internet browser (for example Internet Explorer, Chrome and Firefox). Please note that if you choose not to permit cookies some areas of our website may not function properly or be accessible.
Please note though, that if you delete your cookies:
Online behavioural advertising (also known as interest-based advertising) is a way of serving advertisements on the websites you visit and making them more relevant to you and your interests.
Shared interests are grouped together based upon previous web browsing activity and web users are then served advertising which matches their shared interests. In this way, advertising can be made as relevant and useful as possible. Relevant ads can also be delivered based upon the website content you have just been viewing. This is known as ‘retargeting’.
For more information refer to http://www.youronlinechoices.com/uk/
There are a number of sites which can help you opt out of online behavioural advertising from the third party advertising agencies that operate online behavioural advertising for website publishers.
Please note that opting out of online behavioural advertising using those services:
In addition, deleting browser cookies can remove your opt out preferences, so you may need to opt out again.
The table below details the most frequently used cookies on ba.com and explains their use.
Last updated: August 2018
© British Airways Plc