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Our brand partnerships Our brand partnerships

Product placement and film sponsorship

Our brand includes planes, cabins and staff and they regularly feature in films and television programmes. We have sponsored films such as James Bond and product placement in Flushed Away and The Holiday.

Product placement opportunities

We will consider product placement opportunities in films or TV programmes that can deliver the following requirements:

  • Product demonstration - scenes where our products (e.g. Club World seats or check-in kiosks) can be showcased.
  • Interaction with British Airways staff - scenes showing interaction with our staff on board or on the ground.
  • International audience contact - we prefer to be involved with projects intended for audiences in our key markets, particularly our target frequent business and leisure travellers.
  • Any opportunity must help build on our brand values.

Projects we will not sponsor

Our brand is very important to us. We won't sponsor any film or programme that contains:

  • Extreme or violent themes
  • Politically sensitive or controversial subject matters
  • Themes damaging to our brand or the airline industry

Submitting your sponsorship proposal

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