Our brand partnerships

We are committed to working with the best of British brands. Our thoughtfully selected partners and sponsorships demonstrate shared British values from around the world and are designed to enhance every step of our customer journey.

England Rugby

We're proud to be the Official Airline Partner to the England Rugby Men's team and the Women's Red Roses team.

Find out more about England Rugby

American Express presents BST Festival 2024

We’re excited to be an official partner of American Express presents BST Festival for another year. Celebrate summer at this year’s festival, every weekend from 28 June until 14 July.

Find out more about American Express presents BST

Emma Raducanu

Tennis superstar Emma Raducanu joins British Airways as Global Brand Ambassador as she embarks on the next stage of her worldwide tennis career.

Find out more about Emma Raducanu

Tom Kerridge and High Life Café

We’ve partnered with Michelin-starred chef Tom Kerridge to produce a range of food for our High Life Café, available on short-haul flights.

Find out more about Tom Kerridge and High Life Café


We’ve teamed up with Paramount+, the streaming service with blockbuster movies, new originals, exclusive series and hit shows of every kind including drama, action, reality, comedy and family favourites. It’s a mountain of entertainment.

Find out more about Paramount+

Whispering Angel

We have partnered with Whispering Angel to provide an exclusive Whispering Angel Bar in our London Heathrow Terminal 5B lounge. Across our London Heathrow and London Gatwick lounges, customers can now also enjoy a range of Chateau d’Esclans' finest rosé.

Find out more about Whispering Angel


We've created a deliciously refreshing IPA which is available in all cabins and selected lounges – the perfect tipple to accompany your flight.

Find out more about Brewdog

The Times and Sunday Times

Go beyond the headlines with podcast content from The Times and Sunday Times. Listen to episodes across five chart-topping podcasts available on in-flight entertainment.

Find out more about The Times

Aviation Gin

Take your on board experience to new heights with Aviation Gin - available in all US and UK lounges, on all long-haul and short-haul flights and for in flight duty free purchase.

Find out more about Aviation Gin

Hattingley Valley

Together with Hattingley Valley we have created a signature and exclusive blend of sparkling wine for our customers in our First cabin and lounges in honour of our centenary year.

Find out more about Hattingley Valley

Betty Buzz

We've partnered with Betty Buzz to enhance our premium non-alcoholic product offering. Betty Buzz is currently available on the British Airways Euroflyer network, along with the San Francisco and JFK T8 lounges.

Find out more about Betty Buzz and British Airways

Union Coffee

Union Hand-Roasted Coffee celebrated 20 years of sustainable coffee in 2021. Together we have developed an exclusive speciality coffee for our business (Club World) and First cabins and our UK lounges.

The White Company

We've teamed up with The White Company to bring luxurious new bedding and amenity kits to our Club world cabin.

Flying Start and Comic Relief

Our global charity partnership Flying Start helps disadvantaged young people reach their full potential. It’s raised millions of pounds thanks to our amazing customers and colleagues.

Find out more about Flying Start


As part of our centenary plans, the partnership with Bremont led to the creation of a special limited edition wristwatch incorporating parts originating from Concorde.

Find out more about Bremont

British Aiways Trunki

We’ve teamed up with Trunki, a brand known for kids’ ride-on suitcases and travel accessories. They have created an adorable British Airways Trunki: Amelia the Aeroplane.

Find out more about Trunki

Working with us

Submitting a proposal

Advertising opportunities

Charity and community investment

Brand licensing