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Our new partnership with Olympia
We’re proud to unveil our landmark partnership with Olympia, London’s bold new £1.3 billion entertainment destination.
London’s most ambitious transformation
With a cutting-edge live entertainment venue, a brand-new theatre, 30 restaurants and bars and two hotels, Olympia will build on its nearly 140-year heritage to celebrate the best of British culture when its new venues start opening next year.
And members of The British Airways Club will be in line for exclusive access to new shows from legendary artists and the best up-and-coming talent.
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Delivering unforgettable entertainment
As a first Founding Partner of Olympia, we’re helping to connect customers with world-class entertainment following the iconic Kensington venue’s stunning regeneration.
British Airways ARC, a state-of-the-art live entertainment venue with a capacity of 3,800, opened in June 2026. The 1,575-seat British Airways Theatre, London’s largest new theatre in 50 years, will follow in 2027.
These spaces will host the hottest concerts and shows, combining Olympia’s history and heritage with modern innovation, making it the ultimate destination for music, theatre and unforgettable nights out.
Championing British talent
For over a century, British Airways has flown homegrown talent across the globe. Now we’re giving them a chance to shine on the home stage at Olympia.
We’re also investing in the future of British creativity through our partnership with The BRIT School, the UK’s leading free performing and creative arts institution. Each year, we’ll fund nearly 60 student places, as well as supporting the refurbishment of The BRIT Theatre presented by British Airways, elevating experiences for students, community groups, and over 10,000 annual audience members.
This builds on our proud legacy of supporting British culture, from sponsoring American Express presents BST Hyde Park to serving as the Official Airline Partner of England Rugby Men’s team and the Women’s Red Roses.
We’re not just connecting people. We’re helping creativity take flight.
Enjoy exclusive experiences at Olympia
As the UK’s flag carrier, British Airways is all about exceptional experiences. And now that includes unforgettable nights out too.
Members of The British Airways Club will have exclusive access to concerts and shows at British Airways ARC, with seats reserved just for you.
Or elevate your evening at the British Airways Wing, a VIP lounge featuring a private balcony overlooking the stage (available for select performances) and complimentary perks inspired by our world-class travel experience.
British Airways Club Live
Your gateway to unforgettable live entertainment.
From cutting-edge comedy to world-class music, enjoy the latest events at British Airways ARC, with tickets exclusively reserved for Club members.
Dine, drink and collect Avios
The rewards don’t stop there.
Club members can boost their Avios balance when spending at selected food and drink spots across Olympia — bringing travel benefits closer than ever.
From Juno, the UK’s largest Italian restaurant, to Lillie’s, an English sparkling wine bar, Arbour, Olympia's grand food hall featuring four dining spots, and more - there’s something for every taste.
And as part of our partnership, we’re also bringing the bold, contemporary flavours of Wolves of Tokyo from Olympia to the skies. Customers can enjoy a curated selection of dishes inspired by the restaurant in Club World on flights to Tokyo over the summer.
Whether dining at Olympia or travelling with us, it’s a new way to experience great food, culture and travel — while collecting Avios along the way.