Submitting a proposal
Before submitting a sponsorship proposal, read the criteria British Airways use a when making a decision about new opportunities.
Your proposal
Please include the following information:
- What is the sponsorship opportunity?
- What do you require from British Airways? (e.g. flights, cargo etc.)
- When is the event?
- Why have you chosen British Airways?
- How does your proposal complement the British Airways brand and how does it meet all of our criteria?
If your proposal is for product placement or film sponsorship, you will need to include additional information.
Projects we will not sponsor
Our brand is very important to us. We won't sponsor any film or programme that contains:
- Extreme or violent themes
- Politically sensitive or controversial subject matters
- Themes damaging to our brand or the airline industry
Sponsorship criteria
We receive a large number of sponsorship requests. Each proposal is evaluated fairly against the range of criteria listed below. We will respond to each request individually following our evaluation. Check the criteria list below to see whether your proposal meets our requirements.
| Criteria | |
|---|---|
| Britishness | Has the sponsorship got elements of Britishness in its DNA? |
| BA fit |
Does the sponsorship's values align with those of British Airways which are: We are reliable — we keep our promises. We look the part — we demonstrate a contemporary, understated style. We demonstrate expertise. We solve problems inventively and work flexibly within a framework. We treat everyone as an individual and do not discriminate. We are approachable — we are not aloof. |
| No-go areas |
Our brand is very important to us. We won't consider sponsorship opportunities that relate to or contain: Extreme or violent themes, including high risk activities or extreme sports Politically sensitive or controversial subject matters Themes damaging to our brand or the airline industry |
| Timing | The sponsorship should allow at least six months' lead time for activation. |
| Current marketing strategy | Does the sponsorship fit with BA’s current strategy? |
| Stature | Does the sponsorship have sufficient stature to be seen next to the BA brand? |
| Role | Is there a distinct value-added role BA can play as sponsor? |
| Integration | Does the sponsorship provide rights and allow multiple channel activation? |
| Exclusivity and stand-out | Is BA the only airline/travel brand involved? |
Methods of submission
Please submit your proposal to the following email address:
brandpartnership&sponsorship@ba.com
We will aim to respond to all proposals within seven working days of receiving your email.
Due to the large number of proposals we receive, we are not able to enter into individual discussions about each proposal. We will evaluate the proposal based on the information provided and contact you accordingly.