Take France, Italy and Germany's best bits, mix them all together and you'll soon see why people return to Switzerland again and again. If you love the great outdoors head straight for Switzerland's snow-capped Alps, rippling mountain-framed lakes near Geneva or the winding meadow trails of Zurich. Or relax in picturesque towns sipping coffee and people watching on historic squares.
Switzerland is a nature-loving land with two-thirds of the country covered by the Alps. You'll find unspoilt forests wherever you go and pristine lakes in central Switzerland, around Lucerne. Head south-west towards Geneva for French-speaking Switzerland and south for Italian flair. The rest is mainly German-speaking, including Zurich and capital Bern. Everywhere you'll find flower-decked picture-book villages with colourful local traditions.
Explore the towns along the fertile lowland strip between Lake Geneva and Lake Constance –go west and you'll find Geneva and east will lead to Zurich. Between the two you can visit the 12th-century moated Swiss capital, Bern, for a science lesson at the Einstein House or to snap the medieval city-symbol Zytglogge clock tower. Or find Basel packed with art museums.
Visit the River Rhine's oldest Roman ruins of Augusta Raurica near Augst. Catch ferries across Switzerland's crescent-shaped Lake Geneva, narrow Lake Zurich and Lake Lucerne, tucked between soaring limestone mountains. Further south climb the High Alps for some of the world's best-known ski resorts including St Moritz. Or stick to Switzerland's lush green meadows listening to sound of trickling streams.
Well-known for its superb snow conditions and synonymous with luxury, Switzerland has some of the best resorts in the world. With iconic mountains like the Matterhorn and sumptuous resorts like St Moritz, alongside brilliant skiing for every level, it is easy to see why it is a favourite with the elite of Europe.
Fly with British Airways and enjoy award-winning service, excellent value for money and no hidden charges: