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Our shopping and lifestyle partners

British Airways Avios eStore.

Shop online and earn Avios with the British Airways Avios eStore

Shop online and collect up to 20 Avios for every $1 you spend on your favourite brands at over 400 online retailers including Macy’s, Nordstrom, Apple and eBay.

Log-in and shop

Browse the British Airways Avios eStore

The Bicester Village Shopping CollectionTM

Man and woman shopping at a Chic Outlet Shopping Village.

Shop for luxury brands at great prices with The Bicester Village Shopping CollectionTM located throughout Europe. Enjoy savings of up to 60% at more than 900 boutiques of the world’s premier fashion and lifestyle brands and collect Avios at the same time.

Learn more about The Bicester Village Shopping CollectionTM

Heathrow Rewards

A couple and a Heathrow Rewards card.

Collect points on everything you do at Heathrow — shopping, eating, drinking, parking and using Heathrow Express — and convert your points to Avios. Plus, join now and collect up to 3,000 Heathrow Reward points.

Learn more about Heathrow Rewards

American Express logo.

American Express Membership Rewards

Membership Rewards is the award-winning loyalty programme for American Express Card Members. Membership Reward points can easily be exchanged for Avios. Points transfer starts at 1,000 Membership Rewards points.

Learn more about Membership Rewards

Rewards for Thoughts

Rewards for Thoughts logo.

Rewards for Thoughts invite you to complete a selection of online surveys and collect Avios for your thoughts.

When you enrol with Rewards for Thoughts and complete your first survey, you’ll collect 600 Avios. Then for each survey completed, you’ll collect up to 50 Avios.

Join Rewards for Thoughts

The Wine Explorer

The Wine Explorer.

We’ve teamed up with Laithwaite’s and created the Wine Explorer, an exclusive wine club for British Airways Executive Club Members, so that you can enjoy even more of the world from the comfort of your own home. As well as enjoying exclusive savings you will collect 2,000 Avios with your first 12 bottle case and 2 Avios for every dollar spent after that.

Become a Wine Explorer

The Economist.

The Economist

From politics to business and finance, from science and technology to the arts - The Economist brings its readers clear analysis of the issues that lie behind each weeks global news stories.

Available in print only, digital only or as a print and digital package, you have the opportunity to enjoy The Economist however you wish.

Subscribe to The Economist today and collect up to 4,400 Avios.

Learn more about The Economist

Highlife shop logo.

High Life Shop

You can earn Avios when you purchase High Life Shop products onboard British Airways flights, or when you shop online and pre-order directly to your seat onboard. You can choose from a wide selection of fragrances, gadgets and accessories on your flight or visit highlifeshop.com to see the full range of products on offer.

You can collect two Avios for every £1 you spend, which is rounded up the nearest pound.

Remember to ask your Cabin Crew member to swipe your Executive Club card when you pay.

Find out more and shop now