To book call us on 0269633602 or contact your travel agent and remember to request your upgrade.

Book between
23 March -18 May 2015

Travel between
23 March 2015 - 28 February 2016

Enjoy a one-way upgrade to First. On us.

First, A380.

First travellers enter a different world where personal service and attention to detail define the journey, from check-in through to the final destination - a world where every seat along the way is first class. And now's your chance to take that seat.

You can upgrade to First, one way, when you book an eligible published Club World (Business class) return flight in J, C, D or R class between 23 March and 18 May 2015 for travel between 23 March 2015 and 28 February 2016.

To book, simply call us on 02 696 33 602 or contact your travel agent. Please make sure to ask for your upgrade to First on the outbound or return part of your journey at the time of your booking. This offer is always popular and upgrades are subject to availability, so don't miss out on a chance to travel First. This offer cannot be booked online.

The offer is applicable on most of our longhaul network and can be combined with travel on our airlines partners in codeshare, American Airlines and Iberia on eligible routes. The itinerary must start and end in Italy.

Discover First

A better seat yes, but much more besides.

Explore our First cabin and enter a world where personal service and attention to detail define your journey, from check-in through to your destination.

Discover our First cabin 

A better seat, yes. But much more besides.

Entering the airport as a First traveller, you’ll glide through check-in and fast track security with the minimum of fuss, so you’ll have more time to enjoy our hospitality.



If you want to escape the hustle and bustle of the public airport concourses, you’re welcome to relax in our Concorde Room lounges at London Heathrow Terminal 5 and JFK New York. Savour fine dining before your flight. Relax with a glass of champagne. Or take afternoon tea – a fine example of British heritage.

If you’ve brought your work with you, our business suite has everything you need to carry on working, including a boardroom. Then our private cabanas give you privacy, with a day bed and en–suite bathroom.

For the ultimate in relaxation, before or after your flight, experience the personal touch and rejuvenate with Elemis Travel Spa and Skin Therapies. Available at Heathrow Terminals 3 and 5 and New York JFK.


On board.

On board

Once you take your seat in the First cabin, your upgrade reveals its true colours. Your space is like a private cabin within a cabin with personal windows and electronic blinds and your own wardrobe. Your personal entertainment system comes with a 15“screen and noise–cancelling headset. Choose from over 100 movies, TV programmes, 50 music CDs and audio books, as well as 20 interactive games. Or just relax with your own pictures, movies or music by plugging in your iPod.



Some of the world’s finest chefs contributed to our First menu. It changes from month to month according to the quality and availability of seasonal ingredients. But the focus is consistently on simplicity and flavours. Naturally, afternoon tea is served and you can take a snack at any time during your flight. At breakfast, you can opt for full English, a fresh continental or just a croissant with coffee if you wish. You can even skip breakfast and sleep longer if you prefer.



A good flight’s sleep is virtually guaranteed in First. We’ll make up your fully-flat bed with a quilted mattress, crisp white 400–thread Egyptian cotton duvet and pillow and provide a pair of luxurious pyjamas. You’ll wake refreshed and ready to go.

To book, simply call us on 02 696 33 602 or contact your travel agent. The offer cannot be booked online. The upgrades are subject to availability so make sure to book as soon as you can.

collapsedshowTerms and Conditions

This promotion is open to persons resident in the Italy, aged 18 years or over, who books and travels on a Qualifying Flight. A Qualifying Flight is:

a) a return fare in Club World (longhaul business class) on BA mainline services or a selected BA marketed codeshare service, departing from Italy;

b) it must comprise of one longhaul sector that is booked in either J, C, D or R class and another sector that is booked in A class (subject to availability);

c) it must be booked/flown in the dates mentioned below.

Promotional period: A Qualifying Flights must be booked between 23 March 2015 and 18 May 2015.

Travel period: Qualifying Flight travel dates are between 23 March 2015 and 28 February 2016.

Eligible Participants can choose to upgrade either on the outbound or return part of the Qualifying Flight from Club World to First (booking class A). All upgrades are subject to availability at the time of booking. Bookings must be made with a travel agent or by contacting BA on 02 696 33 602 in Italy. This offer cannot be booked online on Eligible Participants must request the upgrade at the time of booking. All Qualifying Flights must start and finish in Italy and all tickets must be purchased and ticketed in Italy.

The upgrade may be taken on any of or longhaul destinations part of the offer. The destinations excluded from this offer are: Antigua, Buenos Aires, Grand Cayman, Kingston, Nassau, Providenciales, Punta Cana, Saint Kitts, Tobago, Male, Colombo, Mauritius, Tokyo, Amman, Beirut, Baku, Almaty, Cairo, Bangkok, Bangalore, Chennai, Hyderabad, Chengdu, Seoul, Sydney, Entebbe.

BA does not accept any liability in the event that Eligible Participants are unable to book a Qualifying Flight or if seats in First (A class) are not available on a given date within the Promotional Period. Upgrades are non-transferable and no cash or credit alternative will be offered. The promotion has no cash value.

Eligible Participants who are also members of the BA Executive Club will be awarded Avios and Tier Points in line with the cabin that they actually fly in and the fare purchased. Avios Points and Tier Points are issued for use subject to the Executive Club's terms and conditions.

For more information, please contact British Airways or your travel agent.

To learn about the many benefits of travelling in First, visit