Our brand partnerships
We are committed to working with the best of British brands. Our thoughtfully selected partners and sponsorships demonstrate shared British values from around the world and are designed to enhance every step of our customer journey.
We're proud to be the Official Airline Partner to the England Rugby Men's team and the Women's Red Roses team.
American Express presents BST Festival
We’re excited to announce that we are an Official Partner for American Express presents BST Festival. The festival has an incredible line-up and takes place over the summer months of June and July.
Tennis superstar Emma Raducanu joins British Airways as Global Brand Ambassador as she embarks on the next stage of her worldwide tennis career.
Tom Kerridge and High Life Café
We’ve partnered with Michelin-starred chef Tom Kerridge to produce a range of food for our High Life Café, available on short-haul flights.
We’ve teamed up with Paramount+, the streaming service bringing you blockbuster movies, new originals, exclusive series and hit shows of every kind including drama, action, reality, comedy and family favourites. It’s entertaining in every way.
We have partnered with Whispering Angel to provide an exclusive Whispering Angel Bar in our London Heathrow Terminal 5B lounge. Across our London Heathrow and London Gatwick lounges, customers can now also enjoy a range of Chateau d’Esclans' finest rosé.
We've created a deliciously refreshing IPA which is available in all cabins and selected lounges – the perfect tipple to accompany your flight.
Take your on board experience to new heights with Aviation Gin - available in all US and UK lounges, on all long-haul and short-haul flights and for in flight duty free purchase.
Together with Hattingley Valley we have created a signature and exclusive blend of sparkling wine for our customers in our First cabin and lounges in honour of our centenary year.
We've partnered with Betty Buzz to enhance our premium non-alcoholic product offering. Betty Buzz is currently available on the British Airways Euroflyer network, along with the San Francisco and JFK T8 lounges.
Union Hand-Roasted Coffee are celebrating 20 years of sustainable coffee in 2021. Together we have developed an exclusive speciality coffee for our business (Club World) and First cabins and our UK lounges.
The White Company
We've teamed up with The White Company to bring luxurious new bedding and amenity kits to our Club world cabin.
Flying Start and Comic Relief
Our global charity partnership Flying Start helps disadvantaged young people reach their full potential. It’s raised millions of pounds thanks to our amazing customers and colleagues.
We've teamed up with KidZania to encourage children from all walks of life to become aviation’s next generation.
As part of our centenary plans, the partnership with Bremont led to the creation of a special limited edition wristwatch incorporating parts originating from Concorde.
British Airways Trunki
We’ve teamed up with Trunki, a brand known for kids’ ride-on suitcases and travel accessories. They have created an adorable British Airways Trunki: Amelia the Aeroplane.