Our brand partnerships
We are committed to working with the best of British brands. Our thoughtfully selected partners and sponsorships demonstrate shared British values from around the world and are designed to enhance every step of our customer journey.
England Rugby
We're proud to be the Official Airline Partner to the England Rugby Men's team and the Women's Red Roses team.
American Express presents BST Festival 2025
We're excited to be an official partner of American Express presents BST Festival for another year. Celebrate summer at this year's festival, every weekend from 27 June until 13 July.
Flying Start and Comic Relief
Our global charity partnership Flying Start helps disadvantaged young people reach their full potential. It’s raised millions of pounds thanks to our amazing customers and colleagues.
Paramount+
We’ve teamed up with Paramount+, the streaming service with blockbuster movies, new originals, exclusive series and hit shows of every kind including drama, action, reality, comedy and family favourites. It’s a mountain of entertainment.
Whispering Angel
You can now enjoy a glass of the exclusive Whispering Angel Chateau d’Esclans in First class. Alternatively, head to our Whispering Angel Bar in our London Heathrow Terminal 5B lounge.
Brewdog
We've created a deliciously refreshing IPA which is available in all cabins and all UK lounges – the perfect tipple to accompany your flight.
The Times and Sunday Times
Go beyond the headlines with podcast content from The Times and Sunday Times. Listen to episodes across five chart-topping podcasts available on in-flight entertainment.
Aviation Gin
Take your on board experience to new heights with Aviation Gin, available in Club World.
Hattingley Valley
Together with Hattingley Valley we have created a signature and exclusive blend of sparkling wine for our customers in our First cabin and lounges.
Betty Buzz
We've partnered with Betty Buzz to enhance our premium non-alcoholic product offering. Betty Buzz is currently available in JFK T8 lounges.
Union Coffee
Union hand-roasted coffee have been producing sustainable coffee for over 20 years. Together we have developed an exclusive speciality coffee for our business (Club World) and First cabins and our UK lounges.
Grind Coffee
Enjoy a bespoke blend from London-based Grind Coffee when you fly Euro Traveller routes with us from London Gatwick or London Heathrow. Grind is available as part of the range on offer from High Life Cafe.
The White Company
We've teamed up with The White Company to bring luxurious new bedding and amenity kits to our Club World cabin.