Our brand partnerships
We are committed to working with the best of British brands. Our thoughtfully selected partners and sponsorships demonstrate shared British values from around the world and are designed to enhance every step of our customer journey.
Paramount+
We’ve teamed up with Paramount+, the new streaming service which brings together blockbuster movies, new originals and a huge variety of iconic drama, action, reality, comedy, documentaries, and kids shows, there’s something for everyone to enjoy.
Whispering Angel
We have partnered with Whispering Angel to provide an exclusive Whispering Angel Bar in our London Heathrow Terminal 5B lounge. Across our London Heathrow and London Gatwick lounges, customers can now also enjoy a range of Chateau d’Esclans' finest rosé.
American Express presents BST Festival
We’re excited to announce that we are an Official Partner for American Express presents BST Festival. The festival has an incredible line-up and takes place over the summer months of June and July.
British Airways Trunki
We’ve teamed up with Trunki, a brand known for kids’ ride-on suitcases and travel accessories. They have created an adorable British Airways Trunki: Amelia the Aeroplane.
Aviation Gin
We’ve teamed up with Trunki, a brand known for kids’ ride-on suitcases and travel accessories. They have created an adorable British Airways Trunki: Amelia the Aeroplane.
Emma Radacanu
Tennis superstar Emma Raducanu joins British Airways as Global Brand Ambassador as she embarks on the next stage of her worldwide tennis career.
England Rugby
We're proud to be the official airline partner to England Rugby, men's team, women's Red Roses team and the 7's male and female teams.
Hattingley Valley
Together with Hattingley Valley we have created a signature and exclusive blend of sparkling wine for our customers in our First cabin and lounges in honour of our centenary year.
Dettol
We’re teaming up with RB, the makers of Dettol, to help keep you safe throughout your journey, both on the ground and in the air.
Union Coffee
Union Hand-Roasted Coffee are celebrating 20 years of sustainable coffee in 2021. Together we have developed an exclusive speciality coffee for our business (Club World) and First cabins and our UK lounges.
The White Company
We've teamed up with The White Company to bring luxurious new bedding and amenity kits to our Club world cabin.
Flying Start and Comic Relief
Our global charity partnership Flying Start helps disadvantaged young people reach their full potential. It’s raised millions of pounds thanks to our amazing customers and colleagues.
KidZania
We've teamed up with KidZania to encourage children from all walks of life to become aviation’s next generation.
Bremont
As part of our centenary plans, the partnership with Bremont led to the creation of a special limited edition wristwatch incorporating parts originating from Concorde.
BrewDog
We've created a deliciously refreshing IPA which is available in all cabins and selected lounges – the perfect tipple to accompany your flight.