British Airways has always respected your privacy and will continue to do so in the online world. This policy explains:
You are in control of what information we collect about you. However, if you choose not to share your information some areas of the website may not be accessible or useable.
We may ask you for information about yourself when you join the Executive Club or register online, when you book tickets or other products or services, when you enter competitions or register for promotions or when you request brochures or other information. We may also invite you to complete surveys or provide us with feedback.
We use your data to improve the service we offer you and to try and ensure that you get the best out of our web-sites.
We will use the information you enter at the site for administration purposes and any other purposes made clear in the data entry forms themselves, in any relevant terms or conditions and on any pages or emails which link to such forms. If you make a booking with us we may use your personal data for the purposes explained below under the heading "How we use your booking data".
Certain cookies sent to your browser will help us to save you time. For example, if you're halfway through a booking our cookies will allow you to browse other areas of the website and then return to your booking. If you are accessing the site from a company which has a British Airways extranet, a cookie will also help us recognise which company you are from, so that you are taken to the appropriate extranet.
Website customisation and targeting of adverts
We use the data you give us about yourself when you join the Executive Club or register online to build up a picture of your interests - we then try to ensure that when you visit the site, you don't miss the offers and information relevant to you.
British Airways and its reputable third party advertising companies will collect website usage information about visitors to our website for the purposes of statistical analysis, sales and marketing research, tracking page usage and paths used by visitors through our site, targeting the site content, targeting our marketing campaigns and direct marketing emails, targeting our Internet banner advertisements on our website and on other websites and tracking use of our Internet banner advertisements and other links from our marketing partners' websites to our website.
We may also combine this web usage data with other information we have collected about you, for example, whether you have arrived at our site through a marketing email sent to an individual account, booking data and passenger name records you have entered, data about your user registration or executive club membership (if you have logged in), and web usage data stored against a previous cookie set on your machine. We store this information so that we have a better and more specific understanding of the way customers are using our site and their preferences and interests. We may use it to undertake sales and marketing research and to tailor our site, our marketing campaigns and email communications specifically to you, and your recent activity on our site.
If you make a booking with or order a brochure from British Airways Plc, we will record your personal details. Your data will be used principally to meet your requirements. We retain the data you provide from time to time, including your purchase history and data we collect when you use our services and facilities. Your data may be used and retained for the following purposes: accounting, billing and audit, credit or other payment card verification and anti-fraud screening (which may, for example, involve the use of credit reference agency searches and nominal payment card revalidation checks), immigration and customs control, safety, security, health, administrative and legal purposes, statistical and marketing analysis, operation of frequent flyer programmes, systems testing, maintenance and development, customer surveys, customer relations and to help us in any future dealings with you, for example by identifying your requirements and preferences. For these purposes we may disclose your data to any of the following who may retain that data in accordance with applicable laws: other companies in the British Airways group, airlines and other companies involved in meeting your requirements, our oneworld partner airlines and franchisees, data processing companies, travel agents, government and enforcement agencies, credit and charge card companies, credit reference agencies and screening service providers. This may involve sending your data between different countries, including countries outside the European Economic Area.
We will not use your data to contact you for direct marketing purposes without your consent. For further information, please read Direct marketing and how can you change your marketing preference? below.
Customs and Immigration Authorities
British Airways and other airlines are required by laws in the USA and other countries to give border control agencies access to booking and travel information. Accordingly any information we hold about you and your travel arrangements may be disclosed to the customs and immigration authorities of any country in your itinerary.
For further information click here.
In addition, laws in several countries require British Airways and other airlines to collect "Advance Passenger Information" (passport and associated information) for all passengers prior to travel to or from those countries. When required British Airways will provide this information to the relevant customs and immigration authorities.
For further information click here.
Executive Club Members' data
For full details on how the data we hold on Executive Club members may be used, please read the Executive Club Terms and Conditions - clause 4.
Please see the question "Direct marketing and how can you change your marketing preference?" below.
From time to time we may run customer surveys. Surveys by or on behalf of British Airways are conducted in accordance with the Market Research Society and ICC/ESOMAR guidelines. These guidelines ensure that participation in any research is confidential and voluntary and that results do not identify individual respondents. For the purpose of surveys we may combine cookie or other data with your answers but we will ensure that this does not affect the anonymity of the results.
We offer you the opportunity to receive information about exclusive fares, special offers and other news from the British Airways group. We may use your purchase history to communicate information we think may interest you. To improve our picture of your interests we may link the data you give us about yourself with any data we have gathered (via cookies) about your use of the site.
You can sign up for direct marketing by registering on this website. You will also be asked if you want to receive direct marketing if you join the Executive Club, and you may be asked if you make a booking with or request a brochure from one of the British Airways group companies or if you enter a competition or register for a promotion with any company in the British Airways group.
If you are a Vodafone Live! customer, you may also choose to sign up with Vodafone for text message alerts about exclusive fares and other special offers from the British Airways group. For more information on this service, please see “Text Message (SMS) Alerting”. For information on how to unsubscribe for text message alerts, see below
We try to ensure that customers do not receive duplicate communications even if we have more than one marketing consent from the same customer. If you are an Executive Club member and would like to receive marketing communications, we will send them to you as an Executive Club member. If you are not an Executive Club member but have signed up for marketing communications by registering online, we will communicate with you as a registered customer.
Your details may be shared within the British Airways group. The British Airways group consists of British Airways Plc and a number of subsidiary companies, including, in particular British Airways Holidays Limited.
You will not receive direct marketing from companies outside the British Airways group as a result of giving your details to us; if, in exceptional circumstances, we ever wanted to allow a third party to send you direct marketing, we would seek your consent before sharing your data with that third party.
We will normally send direct marketing by email if we have your email address.
If you would like us to stop sending direct marketing to you, we offer simple ways to do this. Whenever you receive direct marketing you will be told how to unsubscribe.
In addition, if you are an Executive Club member you can change your marketing preferences at any time by amending your membership profile online, or by telephoning or writing to the Executive Club.
If you receive marketing communications as a registered customer you can change your marketing preferences at any time by amending your profile through Change My Details.
If you consented to receive marketing communications when you made a booking or requested a brochure or when you entered a competition or registered for a promotion you can tell us that you do not wish to receive any more by writing, with your full name, address and other contact details (to enable us to find your records), to:
British Airways Marketing
Direct Mail Preferences
PO Box 365
If you tell us that you do not wish to receive further direct marketing, you will still receive communications confirming and servicing any bookings you make with us, and, if you are an Executive Club member, we will continue to keep you informed about your membership benefits and entitlements.
If you are a Vodafone Live! customer who registered with Vodafone for text message alerts, you can unsubscribe at any time by visiting the Vodafone Live! British Airways WAP site where you originally subscribed, and following the unsubscribe link.
Disclosure of your data to others may be necessary to ensure the smooth provision to you of the products, services and information you request. Your booking and travel data may be disclosed to the other entities described above under the heading "How we use your booking data".
If you consent to direct marketing, your details will be used and disclosed in the manner set out under the heading “Direct Marketing and how can you change your marketing preference?”.
If you are an Executive Club member you can change your personal details at any time by amending your membership profile online, or by telephoning or writing to the Executive Club.
If you are a registered customer you can change your personal details at any time by amending your profile through Change My Details.
If you consented to receive marketing communications when you requested a brochure or made a booking, or when you entered a competition or registered for a promotion you can change your personal details at any time by writing, with your full name, address and other contact details (to enable us to find your records) to:
British Airways Marketing
Direct Mail Preferences
PO Box 365
If you require any further guidance on updating the details we hold about you, please contact us.
If you are a Vodafone Live! customer who registered with Vodafone for text message alerts, you can update your details at any time by unsubscribing and re-subscribing for the service - just visit the Vodafone Live! British Airways WAP site where you originally subscribed, and follow the relevant links.
Vodafone offers its Vodafone Live! customers the opportunity to receive text message alerts about exclusive fares and other special offers from the British Airways group. This service is owned by Vodafone and operated by Digital Rum, on behalf of Vodafone. If you subscribe to the text message alert service, Vodafone will pass your mobile telephone number to Digital Rum for use for the purposes of the service. Your mobile telephone number will not be passed to the British Airways group.
You can unsubscribe for text message alerts at any time by visiting the Vodafone Live! British Airways WAP site where you originally subscribed, and following the unsubscribe link.
We use links to other Internet sites to improve your experience of our website. We will always seek to make these links clear by opening them in a new window of your web browser. However, please be aware that these websites may be owned and run by other companies and organisations. British Airways does not endorse any such websites and we are not responsible for the information, material, products or services contained on or accessible through those websites. Your access and use of such websites remains solely at your own risk. We cannot accept responsibility for any information you divulge to a linked website.
When you make a booking you will be given a booking reference (also known as a PNR or Passenger Name Record). This will appear on the ticket of each person in your booking. We advise that your booking reference should be kept confidential at all times. Disclosure of your booking reference to others may allow them to access your booking details and itinerary through our system. If you are travelling with others and would not like your individual booking details accessed by them, you may prefer to have each person make separate bookings, to be individually paid for.
We take the security of your data very seriously. Please link to our security policy to see what steps we take to keep the information you give to us secure.
We try to ensure that our website offers visitors exactly what they are looking for - to help us achieve this goal we may analyse data collected by cookies about how you use our emails and the website and link this to other information we have collected about you. Such data also helps us to measure the success of our advertising campaigns.
We may also collect Internet Protocol addresses to help diagnose problems with our servers and for system administration, and under normal circumstances we don’t link these addresses to any person’s name or identity. It is possible, in case of dispute with British Airways and where it is relevant to the facts of that dispute, that we could contact your internet service provider to link an Internet Protocol address to a person's name or identity.
There may be developments in how we use your data - all such developments will be notified to you by updating this policy.