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Shopping in Milan

Milan is Italy’s fashion capital and, although it is a small city, it is undoubtedly the centre of Italian creativity. You can find anything here, from a rare vintage piece to the latest collections, just by walking around the city centre.

During Fashion Week, being in Milan is like being on a giant catwalk, as models run from one show to another. You’ll also spot the business brains behind the labels as well as bloggers and journalists. It’s like stepping into a moving fashion magazine.

Shopping in Milan.

An insider’s guide to Milan shopping: Mariano di Vaio @marianodivaio

Mariano di Vaio. We get some insider tips on where to splash out or find the latest looks in one of Europe’s most stylish cities.

Mariano di Vaio is an Italian model and actor with a street style blog, MDVStyle.com.

My five favourite shops



Antonioli focuses on high-end, luxury womenswear and menswear, both clothing and accessories. Its extremely talented buyers pick the brands and pieces according to trends and quality. Their choices are unpredictable: think Ann Demeulemeester, Rick Owens, Givenchy, Dries Van Noten, Gareth Pugh, Haider Ackermann and Maison Martin Margiela.



Massimo Giorgetti’s first own-brand store recently opened in Milan on Via Ponte Vetero, carrying both women’s and men's collections, plus accessories. Here the designer gives us the opportunity of diving into his eclectic world of prints and colours. Definitely worth visiting.



Antonia is a must-see shop in Milan and one of the most famous multi-brand boutiques in Italy. It has lots of variety and sells all the most important Italian and international brands, starting from Louboutin and finishing at Bottega Veneta by way of Saint Laurent and Missoni. Contemporary style rules.



A small shop named after the famous German architect Joost Schmidt. Just as he created his designs according to the strict rules of the Bauhaus school, the Joost brand caters to the needs of the modern man and the aesthetic concept of understatement, avoiding any excess and respecting the unique style that distinguishes products made in Italy from the rest.



Norrmode went from selling various Scandinavian brands (its name means ‘northern fashion’) to showcasing worldwide designers from Australia, Brazil and the USA. The manager, Francesca, introduces new collections every 15 days, so customers are always able to experience a fresh vision of global fashion.

Five classic Milan shops

La Rinascente.

La Rinascente

This is the most important concept store in Milan. If you don’t have time for a full shopping tour of Milan, you can get a taste of it in one visit to La Rinascente. Recently there has been a revolution in the buying here, with more attention to new designers and trends.



The Excelsior building was a cinema before being turned into a megastore spread over seven floors in 2011. It’s a treasure trove for everything from fashion to technology, jewellery and food. The fashion department is selected by Antonia boutique, so research and knowledge of trends is guaranteed. They sell Louboutin, Golden Goose (which I love), Nike, Givenchy, Tibi, Isabel Marant and many more.



Borsalino has a long history of hat making. A hat is an essential part of your wardrobe, but especially if you're in Milan. The new shop recently opened in Via Sant'Andrea in Milan's fashion quarter.



A suit by Corneliani is a must for well-dressed gentlemen. Just visit this shop, let them take your measurements and choose your colour and material. Your suit will then be made in Mantua (where this family business has been tailoring since 1958) and three weeks later it will be sent to your home.

Brunello Cucinelli.

Brunello Cucinelli

Brunello Cucinelli speaks the language of cashmere. The designer sells high quality and modern designs for both men and women and this boutique has strong Umbrian origins, just like me. How could I not recommend it to you?

Where to stop when you shop

Il Salumaio de Via Montenapoleone.

Il Salumaio de Via Montenapoleone

Il Salumaio is a great part of Milan's history in the quadrilatero della moda (fashion quarter). There is a beautiful courtyard inside where it is very pleasant to sit on sunny days. Visit for a stylish lunch – it’s perfect for taking a break and relaxing whilst also tasting true Italian cooking in the unique environment of the Palazzo Bagatti Valsecchi.

Da Claudio.

Da Claudio

If you have just visited the Antonia boutique, seafood restaurant Da Claudio is a welcoming and convenient place for a meal. The ground floor shop displays all the fresh seafood, which you can taste then and there. On the second floor is the restaurant, where you can treat yourself to a quality seafood dinner, with a lovely view of Milan's Brera district.



Qor is my favourite place in Milan, a restaurant that serves great quality and creative sushi. Many celebrities and footballers are regular customers. I spend hours laughing and enjoying myself in this place, while eating uramaki (inside out rolls) and salmon tartare with the owners, Bin and Cinzia. I highly recommend their gunkan and ‘cosmopolitan’ and ‘capesante' nigiris. Trust me.

Bar Martini.

Bar Martini

Relax with a drink in the beautiful Bar Martini, a collaboration between thoroughly Italian brands Martini and Dolce & Gabbana. You walk through an entire garden and enter a new dimension with totally black décor: the only colourful spot is a red dragon on the floor. You don’t even have to stop shopping – the bar is located inside Dolce & Gabbana's menswear boutique.

La Vecchia Lira.

La Vecchia Lira

Typical Italian osteria La Vecchia Lira offers the true taste of Italian cuisine in Milan’s most Bohemian area. The owner, Eugenio, carefully selects the meat and the chef uses it in traditional dishes with a dash of his unique creativity. I recommend the filetto lardellato and the 'erotic' potatoes. Once you try them you won't be able to come to the city without stopping in.

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