Palma has gone through a renaissance, and emblematic of those changes is Puro Hotel in Mallorca. Converted from a 14th-century palace, its simple stone exterior has hardly changed over the centuries. Step inside and it’s a different story. Puro has 51 rooms, most of them overlooking the central courtyard of natural white stone decorated with palms and fountains. There is a sensation of retreat from the sun-baked streets and discovery of the calm, oasis-like interior. But, it's not all lounging in serene style: glossy white surfaces, rooftops with sea-facing, four-poster day-beds and lots of youthful energy – especially in the bar – ensure this stay appeals to modern Palmesanos.


  • Balearic party spirit

  • On the charming cobbled streets of Old Town Palma

  • Buzzy bar, chic eaterie

Smith extra

A copy of one of the hotel's Purobeach chill-out albums

In the know

Also need to know:

The hotel does have a labyrinth of staircases, but ramps on the lower levels and a small lift make most public areas and some rooms wheelchair-accessible.Puro also owns its own Beach Club, on a peninsula eight kilometres out of the city. Have brunch, dinner or just cocktails at the bar and restaurant, and enjoy a spa treatment or live DJ set. Reserve places on the free shuttle to the club on arrival (limited to six people each way) and make sure you reserve a sunlounger too (at an extra cost) – they fill up fast. For the most romantic sunset-watching in Palma, book the highest roof terrace day-bed – the hotel can arrange for tapas platters and zingy Japanese-inspired cocktails to be brought up – all you need do is wrap yourself in a fleecy blanket (provided) cosy up with your fellow Smith and toast to the sky's changing colours.

Packing tips:

Bring something glamourous to don for the bar – the staff are all hip young things, so you'll want to follow suit; some swimwear to be seen in will come in handy at the rooftop pool.

Dress code:

Casually cool.

Mr and Mrs Smith reviews

Not so long ago, a holiday in Mallorca meant cheap sun-and-sangria package deals. Should tourists stray from their beach towels to visit Palma, the capital, they would find themselves wandering through a warren of narrow streets lined with murky and unappealing restaurants. In recent years, this now-magnificent town has gone through a renaissance. Es Baluard, a new museum of modern art, opened in 2004, with works from artists such as Picasso and Miro, and the Old Town itself has been smartly modernised with great new places to eat and drink, and smart designer-clothes shops. The once-gloomy cobbled streets now seem almost magical, revealing at each turn a plaza or palace dating back several centuries, the whole of the ancient quarter overlooked by the city’s imposing Gothic cathedral. Emblematic of all these changes is Puro.

Part of a crop of boutique hotels now sprouting in the Old Town, Puro is striking proof of Palma’s new cosmopolitanism. But initially, it’s a spot that is also easy to miss. Converted from a 14th-century palace hotel in the former fish-market district, its simple stone exterior has hardly changed over the centuries. Step inside and it’s a different story. The hotel is built around a central courtyard of natural white stone decorated with palms and fountains, and there is a sensation of retreat from the sun-baked streets and discovery of the calm, oasis-like interior. Puro’s Swedish owner Mats Wahlstrom spent a few years touring the world by motorbike before building his hotel. He must have been collecting inspiration as he went, because the result is a design that pays homage to Marrakesh, Miami and Bali all at once.

Puro has 26 rooms, most of them overlooking the courtyard. They vary in size and shape, but all share a common sensibility that treads a delicious line between minimalism and opulence. When I checked in, I found myself in a simple white room decorated with cushions and throws embroidered with tiny mirrors, and gold-threaded sari fabrics. On the wall above the bed hung ceremonial hats from made of parrot feathers. Floor-to-ceiling wooden doors hand-carved in Bali separated the bedroom from the bathroom. These slide back to reveal a spacious wet room clad in black slate, almost the size of the bedroom itself. The effect, all told, was dizzying.

For a while I lay on the bed taking in the sensuality of the whole thing, the details and textures and fabrics all vying for my attention. This is not to say Puro is over-styled – rather, that it’s designed to invoke giddy delight. Its rooms are supposed to make your heart beat faster, and only the most hard-bitten and cynical are likely to remain immune to their idiosyncratic charm. There’s even a roof terrace with four-poster beds and a plunge pool where you can sit with a drink in your hand looking out over the terracotta tile rooftops of the Old Town.

Come night-time, Puro seems to buzz with excitement. In a corner of the bar, a DJ plays chilled-out house while stylishly dressed couples order cocktails from all-in-white staff who glide serenely through the crowds. You can still hear the throb of the music at Opio, the hotel restaurant overlooking the bar, whose walls are lined with thousands of small seashells sewn onto hessian strands. Opio serves a fusion of Mediterranean and Asian food with an emphasis on seafood and salad. We discovered dishes like ‘bohemian campfire’ sea bass with cherry tomatoes, spring onions and artichoke and fennel pesto – as elegantly prepared as every other detail of the hotel. And the atmosphere is wonderfully relaxed in the restaurant; so much so, we occasionally wondered whether the waiters had forgotten that we were the ones on holiday.

The day after arriving, we spent the afternoon at the hotel’s sister establishment, the Puro Beach Club, which lies a 15-minute drive down the coast from the centre of Palma. The Beach Club sits on a rocky promontory that juts out to sea. A seawater swimming pool offers views out to the horizon while sailing boats and windsurfers scud across the waves. Like the hotel, the décor at the Beach Club is all-white, and beneath the Mediterranean sun, the effect is dazzling: as if the white parasols around the pool are sails themselves, and the Beach Club is bobbing serenely upon the water. Such thoughts – of drifting on the ocean and sailing through the clouds – are what come to mind after a couple of days at the Puro. How could they not? The hotel is designed for dreamers and urban romantics. And for those of us that would rather choose sensibility over common sense.

Accommodation details


C. Montenegro 12, Palma de Mallorca, Mallorca, 07012


0.3 mi / 0.4 km from city centre

General facilities

  • Pool
  • Spa
  • Internet services
  • Complimentary in-room coffee or tea
  • Room service
  • Lounges/bars
  • Onsite laundry
  • Restaurant

Dining information


Opio bar and restaurant serves Asian and Mediterranean cuisine with a seafood focus. Spiked with lemongrass and Amarillo chilli, sprinkled with coriander or coconut, dishes inventively hop from the Med to the East, with Iberian bacon-stuffed Korean rolls, risotto and shitake croquettes and octopus glazed with miso and yuzu. The hotel's tapas selection is equally exciting, if you'd like to sample a little of everything, we especially liked the gyoza and ceviche. 

Top Table:

For a lively evening, sit near the bar; for a more intimate dinner, choose a table in one of the corners.

Last Orders:

Restaurant hours vary depending on the season, but usually it's closed on Mondays and Tuesdays. When open, food is served from 8pm–11.30pm. In April, the bar's open till 4am, and at around 2am–2.30am from Thursday to Saturday, during the rest of the year.

Room Service:

From 8pm until 11.30am, the full restaurant menu is available in your room. At lunchtime, when the restaurant is closed, there is a snack menu. Please note: room service is not available between November and March, when the restaurant is closed.

Hotel Bar:

The bar is open each day, and it's a vivacious spot, popular with Palma's out-till-late crowd. Thursday, Friday and Saturday night have DJ sets. Start with an Aperol and let the night take you throught he wines and champagnes on the drinks list.


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