Tucked off the high street of the market town of Swaffham in Norfolk, the family-run Strattons hotel is a beautiful Queen Anne Palladian villa. Whether you're in the mood for kitsch and contemporary or antiques and fabric-festooned decadence, each room is individually decorated with a unique theatrical flair. Not just a pretty face, the hotel has won awards for its restaurant and eco-policies; it's a child-friendly hotel, too.


  • Award-winning eco credentials

  • Unique and quirky art-studded decor

  • Family-run hotel and restaurant

Smith extra

A glass of Madiera each, served with home-made biscotti

In the know

Dress code:

Eco boho luxe or hip in hemp.

Packing tips:

Cool-box, so you can take some of the local produce home with you; slippers for the stone floor in the Opium Suite; outdoor gear for exploring the gorgeous countryside.

Also need to know:

Billy Blades Cottage is a cosy conference centre of sorts and an inspiring meeting space.Minimum two-night stay at weekends.

Mr and Mrs Smith reviews

We’re going to Strattons Hotel in Norfolk for our weekend away,’ trills my beloved, teasing a cascading curl. ‘It’s an eco-hotel,’ she adds chirpily. There is an awkward silence. ‘What?’ I bellow, tearing another leg of pork from my suckling pig – I always have suckling pig by the bed – ‘Do I look like a Prius-driving, recycling, hessian wearer? In a word: certainlynot.’ Obviously this isn’t exactly the scene; in fact, we have a Prius. And we compost. But I confess to some trepidation on hearing ‘eco-hotel’. Scratchy towels? Toilets flushed by buckets? Vegetarian broths? Family-run Strattons couldn’t be further from my presumptions.

Set like a precious stone in the market town of Swaffham, Strattons is an eccentric hideaway guaranteed to confound such lazy preconceptions. Trundling down the tiny close off an unremarkable high street into the hotel courtyard, a vista of Narnian proportions greets us. A striking Palladian villa lit like a Gothic church and set off brilliantly by a circular courtyard of pleached hornbeam trees, Strattons takes my breath away. Although that might have been wrestling my wife’s ridiculously large case out of the car.

Initial fears of having to stifle any luxury-desiring sensibilities are immediately assuaged. This eco-friendly escape is less Norfolk, more Southfork, thanks to an opulent carved sign, a proliferation of original artwork and some seriously extravagant chandeliers. I brace myself at the reception for a tongue-lashing about the egregious carbon emissions a journey from London may have belched; instead we’re met by staff who are the personification of breezy helpfulness. But will the room be sumptuous enough for these would-be sybarites?

I say ‘room’, but garish, erotic artworks, huge driftwood-hewn furniture and a glass-bricked bathroom/wet room make it feel more ‘Picasso’s holiday cottage’. There are two widescreen TVs and DVD players and a deep antique bath, perfect for a sexy soak or a movie-watching marathon. There’s even a tiny patio; sadly it’s four degrees outside. (Where’s global warming when you need it?) By the bed are two units comprising approximately 20 tiny drawers each. Sock festishists travelling with their full collections will find this room a gift.

This so-called eco-hotel may be greener than a pensioner on a roller coaster, but apart from the locally produced chemical-free refillable soap dispensed in the bathroom, it gives very few clues to its environmental persuasion. I take this subtlety to be a good thing. It’s only as we sit down to dinner in the Rustic that Strattons nails its green colours to the mast. In this intimate low-ceilinged candlellit restaurant, we glean from the Modern British menu that just about everything (from the milk and butter to the herbs and meats) is locally sourced from trusted quality farms. All of the fruit and veg are even grown right here in Strattons’ soil.

Pigeon pastrami proves earthy and stargazey pie with rabbit and crayfish under pastry is delicious. My personal fave? The shepherd’s pie (yes, these Smiths like pie): slices of crisp potato atop a cauldron of melt-in-the-mouth steak and gravy. The wine list is perfectly proportioned, but what impresses me are the organic and evocatively named local beers and ciders, such as Swaffham Gold and Fine Soft Day from Norfolk’s Iceni Brewery. By the time we polish off a chocolate cheesecake – ‘Two spoons please, the elastic in my trousers does have a limit’ – both my heavily expectant wife and I are a similar shape. Eschewing a late-night walk due to a combination of heavy fog and inertia, we decamp to our boudoir for an extravagant soak and an early night.

If your question is ‘How happy can egg and toast make a man?’ then my answer is ‘elated’. For breakfast I order them boiled with Marmitey soldiers. A simple meal, but honestly the most enjoyable I’ve had all year. If happy hens lay tasty eggs, the ones clucking about in the garden here must be Buddhists that have attained nirvana.

Another trencherman sitting later, and we plump for a walk/waddle. We borrow one of the hotel’s laminated walking guides: lovely idea but after 20 minutes we abandon the map, and freestyle it. Bric-a-brac from the slightly bonkers Saturday market picked over and it’s time for elevenses at Strattons’ deli and café, CoCoes. (Well, it has been two hours since our last meal.) Shelves here groan under the weight of pornographically calorific confections, so I order a piece of blueberry cake. ‘What I love about Strattons is how it wears its green principles lightly,’ I say to Mrs Smith. She smiles as I take another mouthful. ‘You, on the other hand, will be leaving wearing its other values somewhat heavily.’


Accommodation details


4 Ash Close, Swaffham, Norfolk PE37 7NH, United Kingdom
United Kingdom


25.6 mi / 41.3 km from city centre

General facilities

  • Internet services
  • On-Site parking
  • Complimentary in-room coffee or tea
  • Room service
  • Lounges/bars
  • Onsite laundry
  • Restaurant

Dining information


The Rustic is celebrated for its organic and local ingredients such as tasty cheeses and free-range meats. Enjoy one of the inventive dinners daily from 6pm. Hearty breakfasts are served weekdays 7.30am–10am and weekends 8.30am–10am. The afternoon teas are becoming legendary thanks to home-baked delights such as poppy-seed cheesecake, moist chocolate fruit cake and lavender shortbread. Lunch is on offer in the Rustic on Sunday and Monday (noon–2.30pm); on other days it’s served all day in Strattons’ eco-friendly deli, CoCoes, right next door.

Top table:

Perhaps go for a corner table, the banquette at the back, or in summer, a window table.

Last orders:

Food: 8.30pm. Drinks: normal licensing hours.

Room service:

They can rustle you up supper from the restaurant; there’s an honesty bar in every room for late-night drinks. Carrot cake at teatime makes a nice complement to the in-room tea/coffee facilities.

Hotel bar:

There isn’t one as such but there is an intimate sitting room in which to enjoy a tipple of your choice – why not try an ale from one of Norfolk’s micro breweries?


Plan your holiday

To search for prices and availability simply click the button below.

Check availability

Pick a departure date

Lowest available price this month

Prices shown are based on {0} departures. If you would like to fly from another departure point then please click here

Total price per adult

--- Flights + Hotel


Based on 2 adults,   night(s).

room. .

Departing from {0}

Choose & continue

Change search

Why BA Holidays?

Plan and book your holiday with British Airways, online or by phone. Enjoy all these great benefits:

  • Combine and save - book your flight + hotel or flight + car hire together for the best deals
  • Choose from over 12,000 hotels
  • 24-hour support helpline
  • Earn bonus Avios
  • Online deposits
94% of customers would buy again from BA Holidays

# night(s) ---

from #,###pp

View all price and date options
Getting prices