From B to A

The new business travel

Passenger with luggage walking through the airport.

Whether they’re working from remote offices across the globe or revolutionizing age-old industries, today’s workforce isn’t following the typical A to B career path - they’re writing their own itineraries, traveling from B to A.

Follow along as we tap into our first group of flyers - women breaking ground in fields ranging from film and media to tech.

Traveling #FromBtoA - women in business

Today’s women in business are rewriting the classic A to B career itinerary - opting instead for a route #FromBtoA. Watch how British Airways helps them travel together.

Credits

Film credit:

Holly Marie Cato is an international storyteller using photography, film and social media to share compelling stories of the people she meets across the world and in her city, London.
Sierra Pruitt is a fashion photographer who ventured to London to expand her portfolio and meet new global connections.
Jeaulina is a London native who works in graphic design and specializes in art direction and lifestyle photography.
Peju Obasa is a London based Knitwear designer, creating vibrant collections that tell the rich history of street culture circa 1970 also drawing influences from her global travels.
Kostadin Stoimenov Bulgarian born film-maker/videographer who is pursuing his passion in the creative industry by exploring a range of projects and experimenting with filming methods.