Technology & innovation

We're investing more than £5bn in new aircraft, smarter cabins, elegant lounges and new technologies to make life more comfortable in the air and on the ground for customers.

British Airways and Aston Martin gear up for take-off

baston

In our centenary year and on the anniversary of Concorde’s final flight, we are proud to announce a partnership with Aston Martin, with a limited-edition sports car that honours the supersonic aircraft.

The luxury British car manufacturer has created the DBS Superleggera Concorde Edition. Launching in October 2020 each vehicle will feature titanium from compressor blades that were used across British Airways’ supersonic fleet.

Strictly limited to just 10 examples, all will be available to purchase exclusively from Aston Martin Bristol.

The customer experience

collapsedshowSelf-boarding gates

We have launched biometric self-boarding gates for our domestic flights, operating from London Heathrow Terminal 5 and 4 US airports in Orlando, Los Angeles, Miami and New York.

As a customer approaches security in Terminal 5, the automated ticket presentation gates capture customer biometric data using facial recognition technology. When they arrive at the boarding gate, the new technology matches the customer with the data captured at security and allows them to board the aircraft.

Safety and security are at the core of the biometric facial recognition technology and is a step ahead of other systems currently used by other airlines and airports. The gates also reduce the risk of error and speed up transaction times.

collapsedshowTAG - digital bag tag

TAG is a reusable digital bag tag that seamlessly connects luggage with a smartphone. Customers simply attach their personal TAG to luggage before dropping bags at the airport.This is then linked up with the BA app to ensure details travel with their bags throughout their journey.

TAG can be used over 3,000 times, making it a valuable time saver for frequent flyers.

Find out more on ba.com

collapsedshowSelf Service Bag Drop

We have installed new Self-Service Bag Drop units at London Heathrow Terminal 5. New machines are now available for use by customers on select services in the Departures area. 

Customers travelling with us from London Gatwick are already able to use Self Service Bag Drop units which went live recently as part of our move from the North Terminal to South Terminal. 

collapsedshowLaunch of Wifi onboard

Customers will soon be able to connect to the internet on almost all British Airways flights as we aim to have 90% of our fleet installed with Hi-Speed Wi-Fi by 2019.

The Browse & Stream package is available to purchase onboard for one hour, four hours or for the full flight so that your customers only pay for what they need. Prices will be available via the .air homepage. Package allows your customers to browse the internet, such as web browsing, email and instant messaging and stream content from internet such as films and music.

If the aircraft is enabled, an announcement will be made by the cabin crew and instructions will be available on how to register and log on by joining the ‘BA Wi-Fi’ network.

collapsedshowSelf-service bag tag

We offer self-service bag tags at London Heathrow, London City Airport and London Gatwick Airport.

Customers can print and attach bag tags themselves at a self-service kiosk and drop their bag at a bag drop desk. This eases congestion on the airport concourse, as well as adding speed, efficiency and convenience to the customer journey.

BA on the mobile

QR codes.

BA apps are available for iPhone, Android, BlackBerry and Windows mobile users. We offer a range of functions, with a personalised homescreen, local time and weather at destination, gate information, check-in options and seat information. In addition, we have a side navigation bar so customers can easily view and manage all of their bookings and add flights to calendars.

Executive Club Members can view their account information including number of Tier Points and Avios they have, as well as their recent transactions. Eligible customers can access lounge wifi passwords for our dedicated lounges across the world.

We have QR codes for iPhone and Android users for a quick hassle-free method of downloading the app without having to search for it (a QR reader app is required).

Social media

We have a strong social media presence for customers that like to tweet, post, follow or subscribe. These channels should NOT be used for queries regarding trade bookings. If you have a question about a booking you have made, please contact Trade Support 

Social media logos.

Facebook - information about our destinations, new routes and more, including Perfect Days and My Highlife Entertainment apps.

Twitter - follow us for offers, new routes and disruption as it happens.

YouTube - subscribe to see our latest campaigns as well as new aircraft and product videos.

Google+ - follow us to share or read about things that inspire you about flying and innovation within travel.

LinkedIn - connect with us for status updates, news and other information.

Instagram - behind the scene photos of events, competitions and our fleet.

Pinterest - view our themed pinboards with photos we love from the web.