• We may send you information about our products and services by email or text message.
• We may tailor the content of our websites, applications, emails and other communications to ensure they are as relevant to you as possible – including previous destinations including offers and/or services relating to that or a similar destination.
• Understand your flying preferences and provide information about offers, such as upgrades.
• If you’ve searched for flights but not booked, we may remind you about our services via email or through online advertising e.g. Twitter, based on the flights you searched for previously.
• We may combine/match customer relationship marketing data with a third party (e.g. Google) so both companies can understand behavioural activities such as knowing other sites visited.