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What are cookies?

Cookies are small files placed on your computer by websites you visit. They allow websites to operate properly and can also provide site owners data that can help enhance your experience.

For example, our cookies remember your chosen language and country, meaning you don’t need to choose them again each time you visit ba.com. Sometimes our cookies need to collect a small amount of essential personal information, such as the IP address of your device. We only ever collect this data when absolutely necessary.

How does ba.com use cookies?

We use cookies for four key purposes.

Essential
Our website can’t operate properly without essential cookies. We only collect the minimum personal information needed to provide services on ba.com. You can disable these cookies in your browser but parts of ba.com may not work.

Analytics
We use analytical cookies to measure how you use our website. This helps us improve ba.com. Analytical cookies don’t directly identify users.

Marketing
We use marketing cookies to display personalised advertisements on other sites you may visit. We work with approved partners to deliver relevant content and measure the effectiveness of these advertisements.

Functional
These cookies let us save the choices you make and some of the information you provide when browsing ba.com. They don’t track your browsing activity on other websites. Without functional cookies, ba.com may not work reliably.

Can you choose what cookies ba.com uses?
Yes. You can manage your cookie preferences and choose to block or allow essential, functional, marketing and analytics cookies.

Choose your cookie preferences

You can also refuse to accept cookies by changing your browser settings. Bear in mind that ba.com may not function properly without the use of some cookies.

Last updated: November 2021
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