London hotels for every traveller


Amy Rosoman for British Airways

Title photography by Amy Murrell / Vintry & Mercer

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February 2019

Take your pick from our variety of top-notch London hotels. Choose between central city boutique retreats, luxurious five-star sanctuaries or alluring hotels with rooftop bars and captivating views. Whether you’re planning a romantic trip or looking for a budget break, our London hotel guide will help you choose where to stay.

Best for families: Hard Rock London

The lowdown… London welcomes the Hard Rock Hotel brand in spring 2019, and this superstar hotel is ready for bookings. These family-friendly rooms blend simplicity and style, featuring music-inspired artwork. You can even borrow a Fender® guitar and take a turn at in-room music lessons. However, the fun doesn’t stop in your suite – the rock ‘n’ roll theme flows throughout this central four-star London hotel.

When you’re not jamming at the Hard Rock, get some fresh air on a walk around Hyde Park and take the children out on a pedalo or rowing boat. Hop on the underground to Leicester Square, where you’ll find the Lego® shop and M&M’s® store. Come evening, catch a musical in the West End and return to your hotel to form your own band, re-enacting the songs from your favourite show.

In the know…

If you’re all in the mood for a lazy morning, there’s 24-hour room service, so you can order breakfast in bed. If you get back late from your London ventures, it’s reassuring to know you can call for a late-night feast with the family.

Book a stay at the Hard Rock London

Head up to the mesmerising 12th Knot rooftop bar at night time to see a different side to London

  • View of Thames and exterior of Sea Containers London. © Sea Containers London.

    Dusty skies at dusk

    Wander back to your luxurious hotel and soak up the enchanting London city views.

    Book your stay at the Sea Containers

Best for couples: Amba Charing Cross

The lowdown… Looking to getaway on a couple’s retreat? Settle in at the four-star Amba Charing Cross for your romantic break in London. Start your day right and pop to The Terrace for breakfast. Breeze through the menu or request the chefs to whip you up a culinary storm. When you’re ready, head out for adventurous days, just the two of you.

The hotel’s sensational location will set you up perfectly to see London’s best sights with ease – start in nearby Covent Garden, then venture beyond. When you return, unwind beneath your rainfall shower and snuggle up in your bathrobe and slippers. Choose between the complimentary mini-fridge soft drinks or Nespresso® coffee machine to refuel, before choosing dinner in or out.

In the know…

Pop into The Terrace Bar at dusk and cosy up at a table for two with a spot by the window. Soak up the views across the Strand, as you sip tantalising cocktails, created by the master in-house mixologist.

Book a stay at the Amba Charing Cross

Best for solo travellers: Kimpton Fitzroy London

The lowdown… Taking time out on your tod? Splash out with a stay at the five-star Kimpton on your trip to London. Your jaw may drop as you enter the lobby; its décor is strikingly impressive. Check in and make yourself at home. Even if you’ve forgotten something, don’t worry. The hotel’s friendly staff will help you sort it – just kick back in your room and release any ebbing stress with a spot of yoga. Your in-room yoga mat was placed there for any such occasion.

The hotel’s convenient location next to Russell Square underground will help you explore one end of the city to the other. Otherwise, stretch your legs and amble to nearby landmarks – the British Museum is just across the road. When you return in the evening, pull up a pew at the raw bar for fresh seafood at the Neptune restaurant. Tuck into caviar, slurp on oysters and sip Champagne. The bar is an ideal spot to spark a conversation.

In the know…

If you’re back to the hotel in the late afternoon, make your way to reception desk between 5pm and 6pm for a complimentary evening drink. You’ll meet some of the managers – so remember to ask for London top tips.

Book a stay at the Kimpton Fitzroy London

  • Fitz's cocktail bar at the Kimpton Fitzroy London. © Kimpton Hotel & Restaurant Group.

    Classic and classy

    After days out exploring the city, come back and relax in a beautiful bar – favourite tipple in hand.

    Book your stay at the Kimpton
  • Exterior of Amba Hotel Charing Cross. © GLH Hotels Management (UK) Limited.

    Tradition meets style

    Take it easy with a London city break and discover hotels that set the scene.

    Book flights to London
  • Pool at the Holiday Inn London - Kensington High St. © IHG.

    A swim a day…

    It always feels more like a holiday when there's a pool. Make laps before venturing out, or soak off after adventurous days in the Big Smoke.

    Book a holiday at the Holiday Inn

Best for luxury: Sea Containers London

The lowdown… Savour every ounce of opulence when you stay at Sea Containers along London’s South Bank, next to the River Thames. The hotel’s idyllic location gives you easy access to Borough Market, the Tate Modern, London Eye and more of London’s best landmarks. You’ll find it difficult to pull yourself out of your sleek and stylish room – but don’t worry, the hotel’s restaurant is open for brunch if you sleep through breakfast (and even offers a mouth-watering All Day menu).

After you’ve toured Shakespeare’s Globe Theatre, wandered through Covent Garden and snapped photos of the sights, come back to rejuvenate at the hotel’s serene spa, Agua. Fancy a movie night in? On Friday evenings, Saturdays and Sundays, the hotel shows films in its own 56-seater cinema. Arrive 30 minutes beforehand to order hot food or grab a bottle of wine with popcorn.

In the know…

Head up to the mesmerising 12th Knot rooftop bar at night time to see a different side to London – the skyline views and glistening lights are incredible. You can look out to St Paul’s as you sip on scrumptious cocktails.

Book a stay at the Sea Containers London

Best for budget: Holiday Inn London, Kensington High Street

The lowdown... This hotel may not be as eye-catching as its upmarket Kensington neighbours, but it makes up for this in affordability, compared to other hotels in the area, and its location – just a two-minute walk from Kensington High Street Tube station. The hotel also boasts a big indoor pool – a rarity in a budget London hotel – and a leafy little garden for al fresco dining and drinks.

In the know…

Add a bit of glamour to your stay, without breaking the bank, when you visit the High Street Kensington outpost of boho Soho cocktail bar, Balans Soho Society. It’s fun at any time of day – from mornings with excellent Soho Full English breakfasts to its late nights with Lychee Gimlet cocktails.

Book a stay at the Holiday Inn

Best for location: Rembrandt

Make your London stay quintessentially English and take a break at the four-star Rembrandt – with its idyllic location close to all of the city’s best attractions.

The lowdown… Jump out of your London cab or hop off at South Kensington underground and arrive ready for a city retreat with character. Tick off the Victoria and Albert Museum, the Natural History Museum and Harrods on day one, just on your doorstep. On day two, get outside and venture to Hyde Park and Kensington Gardens, both close by. Notting hill and Leicester Square are just a short underground train journey away – or go further to explore the iconic London Eye, Tower of London and Buckingham Palace.

In the know…

Reserve a spot in the 1606 Lounge Bar and Conservatory, for a traditional afternoon tea after adventurous trips out and about. Tuck into crumbling scones and clotted cream between 12pm and 6.30pm.

Book a stay at the Rembrandt

Best for business travellers: Vintry & Mercer

The lowdown...To take a business trip with a twist, book your stay at the Vintry & Mercer hotel in the heart of London. Fall back onto your cloud-soft bed and kick off your work shoes upon entering your sophisticated boutique-style room. When you’re not stuck in a meeting, or dashing about the city, you can blow off steam in the hotel’s fitness studio.

Feeling peckish? You can easily dine here for every meal, beginning with green tea ricotta pancakes served with mixed berries and clotted cream for breakfast at the Vintry Kitchen. If you’re working from your room, pop down for lunch and order up the lobster tempura with wasabi & tarragon mayonnaise. In the evening, unwind at the Mercer Roof Terrace – where the steak choices will have you drooling, and the wine list will keep you busy. (In fact, the hotel has its own gantry of fine wines.) After long days, you can climb into bed with fluffy pillows and velvet headboards.

In the know…

In the need for some downtime? Tuck yourself away in the corner of the speakeasy basement bar, Do Not Disturb. You’ll feel like you’ve stepped back in time to the Prohibition Era, in this swanky, dimly lit bar.

Book a stay at the Vintry & Mercer

Best for a one-night stopover: Rembrandt

The lowdown... Set in a converted Edwardian building, this hotel fits in well with its stately Knightsbridge neighbours. It’s a quiet, comfortable four star with an adjoining health club; use of these facilities is payable locally. The hotel also has a restaurant and free WiFi, but if you’re only here for one-night, you’ll want to maximise your time outside of the hotel.

Since your London time is limited, where you stay really is all about location, location, location. The Rembrandt is near South Kensington tube, so you can get the Piccadilly line straight to and from the Heathrow terminals. You can also take the line in the opposite direction to arrive at Buckingham Palace, the Tower of London and Leicester Square in minutes. Plus, there’s even more on your doorstep: the V&A Museum is just opposite and Harrods is within walking distance.

In the know…

Every room at the Rembrandt comes with a smartphone preloaded with 4G data, maps and free calls to select destinations. Book that show, plan that bus route, and call home to tell everyone just how well your whistle-stop tour is going.

Book a stay at the Rembrandt