We're transforming Club World


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October 2017

Experience exceptional levels of comfort and service, starting with our new restaurant-style dining and service, followed by a great night’s sleep. Initially on Club World business class flights between London Heathrow and New York JFK, with other long haul routes to follow in 2018. We’ll also be introducing a brand new Club World seat with direct aisle access from 2019.

Fresh food elevated

Delicious starters, mouth-watering mains and delightful desserts – all brought to your seat and presented on a stylish table setting with your choice of drinks from the bar.

We're changing the way we serve your meal, so you can now choose your freshly prepared starter, dessert or cheese board from a new display trolley at your seat, your main dish will be served to you individually by your cabin crew, who can also help you pair it with a wine from our selection.

  • Loch Fyne smoked salmon starter.
  • Grilled Cornish Dover Sole main course.
  • Cheese board.

Sleep improvements

You can now enjoy a better night’s sleep with our stylish new bedding and amenity kit designed by The White Company, the luxury British lifestyle brand.

Revive. Relax. Restore.

Your Club World amenity kit includes products from The White Company’s Restore & Relax Spa collections. Specially selected to help counteract the effects of long haul air travel, each item is designed to provide a relaxing boost whenever you need it during your flight.

Each amenity kit includes a Spa Relax Pulse Point Oil, a soothing treatment oil to help you unwind during the flight; Spa Restore Gentle Moisturiser, a skin-conditioning cream with Vitamin E and jojoba oil to leave skin feeling soft and rejuvenated; and a Spa Lip Balm to keep your lips soft and hydrated on board.

We are passionate about creating the best night’s sleep for all our customers and I’m truly delighted to be working with British Airways to ensure flyers sleep well in the sky. I hope you’ll love the result as much as we do. - Chrissie Rucker MBE, Founder of The White Company.

Relax day and night

Snuggle up in your super-soft woven blanket with a delicate satin trim, or sleep soundly beneath your specially developed duvet. A padded mattress cover provides a wonderful extra layer of comfort for a blissful sleep at 35,000 feet.

The luxuriously soft and supremely comfortable pillow is generously sized and comes in a white cotton pillowcase, designed to help you relax by day and provide the perfect place to rest your head by night. Simply slip on your new jersey eye mask and drift away.

Zone out for longer

We've introduced a number of other measures on night flights to improve cabin ambience and maximise your sleep time. We'll dim the lights from take-off until the morning, so you can get to sleep straight away.

If you would like to dine on board, our cabin crew will personally serve you your meal rather than using a trolley, to keep disturbance to a minimum. They will also provide you with a breakfast preference card so you can tell us if you wish to be woken up for breakfast and if so, what you would like.

  • Close-up of new mattress cover by The White Company.
  • New amenity kit by The White Company.
  • New blanket by The White Company.

Sleeper Service from New York JFK

You may want to take advantage of our Sleeper Service and dine in the lounge before your flight. Once on board, you can enjoy a nightcap or get straight to sleep. In the morning, we'll serve you a quick breakfast, giving you enough time to freshen up before we land.

Recline a little or a lot in your spacious seat

Your Club World seat offers you a number of positions to get really comfortable. The ‘Z’ position supports your knees and your back in one of the most relaxing reclined positions and when you’re ready to sleep, your seat converts into a 6 foot (183cm) fully flat bed.

We’ll be upgrading our Club World seats from 2019 so that each one has direct aisle access. Until then, you can still enjoy a really comfortable flight.

  • Fully-flat Club World bed without bedding.

What you can expect on other routes

If you’re travelling in Club World on one of our other worldwide routes, you can start to enjoy the dining and sleep enhancements as they roll out across our network during 2018. In the meantime, you can continue to expect a full premium experience, with high levels of service from our dedicated crew.

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