Visit Seoul | Flights, Holidays & Hotels

Seoul

Is there any city more underrated than Seoul? Vestiges of its post-war economic devastation still linger, in tiny, shack-like restaurants, in office workers’ long hours, and in the all-function-no-form “apartment forests” that house tens of thousands. But today the capital is a futuristic mega-city, packed with modernist skyscrapers, chic fashionistas and the kind of restaurants, bars and nightclubs that wouldn’t seem out of place in New York or Paris.

Seoul’s no longer defined by concrete, convention and kimchi. Its youthful denizens are making their mark on the city. Korean brands are doing big business in shopping districts like Myeongdong – local cosmetics and clothes set the standard for Asia. Nightlife in student-packed Hongdae goes on until dawn, cafes are full of trendsetters on their smartphones, and great design – whether it’s a takeaway coffee cup, a boutique hotel room or the restoration of an ancient temple – is a citywide priority. The same efficiency that brought Korea from poverty to global powerhouse in half a century is evident in how smoothly Seoul functions and the number of global companies doing business here, but it’s the creative energy that makes this city an exceptional destination.

Exciting experiences in Seoul

Small-Group Korean Night Food Tour

Experience the fascinating culture of South Korea in one of the most authentic ways possible - through its local cuisine. On this four hour food tour, learn all about Korea's culinary customs from your guide, an expert in local Korean food and culture, as you journey through the streets of Seoul. Explore the bustling district of Jongno-gu and visit three different food stalls and restaurants, as well as a market, to try a variety of Korean foods and wash your meal down with traditional beverages.

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DMZ Past and Present: Korean Demilitarized Zone Tour from Seoul

On this tour of the Korean Demilitarized Zone from Seoul, feel the reality of Korea's turbulent history as you explore the line that divides North Korea and South Korea. Travel by comfortable coach and learn fascinating history from your expert guide about the role this zone played in the Cold War and the Korean War and how it now stands as a symbol of both division and unification. Sites you'll visit include Imjingak Park, the Freedom Bridge, the 3rd Infiltration Tunnel and the DMZ exhibition hall.

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Historical Seoul Tour: Cheongwadae Sarangchae and Gyeongbokgung Palace

Gain a deeper insight into Korean history and culture on this tour in Seoul with a friendly, knowledgeable local guide. Explore Gyeongbokgung Palace, visit a traditional Buddhist temple, discover Korea's folk culture at a museum and learn interesting facts about Korea's politics at an exhibition centre. You will also visit the National Ginseng Outlet to learn the secrets of this important plant.

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