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What if finding adventure again was in San Francisco?

San Francisco is one of the most beautiful cities on the west coast. Famed for its steep rolling hills, iconic bridges, unique architecture, and its wonderful location on the Pacific Coast Highway. Cosmopolitan and diverse, the stunning Bay Area just gets better with time.

From hippies to hipsters, gold rush to dot coms – San Francisco has had a colourful history. Art, culture and past glories intertwine – such as the vintage cable cars criss-crossing the city, or the counterculture roots of Haight-Ashbury – ‘Frisco’ is a city of constant change. San Francisco’s capacity to embrace social change and subcultures creates an intriguing place. The Victorian splendour of the ‘Painted Ladies’ of Alamo Square contest with the high-rise megaliths of the Financial District. Museums and galleries vie for your attention against sports and shopping. Add to this world-class restaurants, great bars and idyllic parks and you have the makings of a fantastic San Francisco holiday.

Discover San Francisco

Watch Callum abandon his British reserve as he explores alternative San Francisco.

What's on in San Francisco over the next few months

December brings plenty to get you in the party spirit, and concludes with New Year celebrations. Welcome 2018 with a New Year’s brunch and enthralling events throughout the month. February, of course, means Valentine’s Day. Culture vultures can enjoy free art museum entry, an indie-film fest and the spectacular Chinese New Year Parade.

December santa run.


Don your Santa costume on 10 December for the festively fabulous Santa Run. Get ready to jingle all the way around this 5k course – the Golden Gate Bridge views are worth breaking a sweat. Watch San Francisco Ballet’s version of Tchaikovsky’s classic The Nutcracker, which is playing at the War Memorial Opera House between 13 and 30 December. It has been an annual tradition since 1944. On the 15 December, head down to Fisherman’s Wharf to see The Lighted Boat Parade, which since 1994 has been delighting locals and visitors alike with glittering boats in the bay. Or, see the skies light up at the stroke of midnight on 31 December, for the San Francisco New Year’s Eve fireworks. Head down early with a picnic for a fun evening. Find a spot on the waterfront to the south of the Ferry Building for a good view of the show.

San Francisco areas

There's a lot to discover in San Francisco. Find the best place for you.

Union Square
Union Square

The cosmopolitan and chic Union Square is a haven for shopaholics, with its abundant shopping opportunities. They range from well-known department stores, like Macy’s, to exclusive designer boutiques and lesser celebrated emporiums. Union Square is a one-block plaza boasting a 97-foot Corinthian column, with flower stands, palm trees and a great atmosphere. You will also find some great food options, from high-end restaurants to food stands selling hot dogs and pizza – it caters for everyone looking for a bite to eat after shopping.

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