• To help us to personalise your experience and improve our website we collect information about your searches and the content you have viewed on our website using cookies and similar technologies, such as the website you come from, internet banner advertisements and links which appear on our marketing partners’ websites.
• We will use previous web usage data stored within the cookie and previous web browsing history to personalise and understand you as a customer. This could include if you have entered any booking or passenger name information on our website, if you used your registered customer number or Executive Club membership number.
• We would be able understand from your web browsing history that you have visited ba.com and searched for a flight but did not complete your booking. We may use this information to contact you to offer more information about the booking and the location.