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Enrol your customers

Enrol your customers

Every 30 seconds a new Executive Club Member starts to benefit from our loyalty programme.

Executive Club Members tend to fly more. Why? Because as Members, they can receive many valuable benefits when they travel with British Airways and our partner airlines.

For a start, they can earn Tier Points that help them move between the four tiers in the Club – from Blue up to Gold. Each tier has different benefits, for example:

Blue Members can collect Avios to spend on reward flights and they can save their seat and meal preferences; Bronze Members can use business class check-in to move through the airport quicker, Silver Members can enjoy complimentary refreshments whilst they work in the comfort of our lounges, and Gold Members can use First check-in desks and the First lounge to unwind or catch up with work.

Executive Club Members from all tiers can collect Avios for personal use every time they fly with us. Another great incentive to travel more as these can be spent on reward flights, cabin upgrades, hotel stays and car rental.

To help you promote the benefits of the Executive Club to your customers, we’ve attached a PDF to send out with your next communication to them. It outlines the great benefits that seven million other Executive Club Members already enjoy. All you need to do is open and save the pdf and it's ready for you to send out to your customers.

Joining the Club is quick, easy and absolutely free. And once signed up, we’re sure your customers will get more out of their travel – and travel more.


View Executive Club pdf for corporate customers