Boutique hotel 11 Howard is hard to miss – an entire side of the building is a swirling blue mural. Inside, it’s all modern Danish design, with sleek lounge spaces, a French restaurant and an in-demand bar.


  • Light-filled Danish design

  • The cocktail bar and lounge

  • Its socially-consious ethos

Smith extra

A tasty selection of sweet or salty snacks on check-in

In the know

Also need to know:

Hygge-filled co-working space the Library is a study-like setting for artistic collaboration and cheeky nightcaps.The hotel’s art-accolades include Calder’s 1976 Untitled mobile in the lobby, a Koons-mentored mural on south-facing exterior, and Hiroshi Sugimoto prints in the Library. In the Oliver Gustav-curated ground-floor boutique, you’ll find homeware, art and antique trinkets.

Packing tips:

Bring shoes that look good (and stable) on a board and explore the streets of SoHo in true NYC style on one of the hotel’s Boosted electric skateboards.

Dress code:

Don all the black you can to fit in with the native New Yorkers at the in-demand bar and restaurant.

Mr and Mrs Smith reviews

Every hotel featured is visited personally by members of our team, given the Smith seal of approval, and then anonymously reviewed. As soon as our reviewers have returned from this socially-conscious hotel in SoHo and unpacked their Da Vinci-inspired geometric object d’art from the Studio Gustav Oliver, a full account of their design-dream luxury break will be with you. In the meantime, to whet your wanderlust, here's a quick peek inside 11 Howard in New York…

Stepping into the lobby and looking up at Calder’s 1976 mobile, we find it hard to fathom boutique 11 Howard’s former life as a humble post-office building. Its new Nordic aesthetic is the perfect mix of natural materials, light-filled spaces and artfully designed furnishings, with just enough modern art highlights to feel distinctly New York-ish.

Upstairs, the rooms have original Katie Yang artworks and hygge-inducing furnishings by Space Copenhagen. The lower Manhatten skyline beckons from the window, but with throws this cosy and charity-conscious minibar treats (when you’re snacking, you’re helping to feed low-income families), you may well be tempted to stay in bed. We’re all for that, but wouldn’t want you to miss a mod-French meal downstairs or a night at boozy the Blond. You’ll obviously just have to stay awhile…

Accommodation details


11 Howard Street, New York 10031, United States
New York


2.8 mi / 4.5 km from city centre

General facilities

  • Valet parking
  • Exercise gym
  • Internet services
  • Room service
  • Lounges/bars

Dining information


Roman and Williams designed mod-French restaurant Le Coucou is helmed by chef Daniel Rose, formerly of Parisien restaurants Spring and La Bourse et La Vie. Breakfast, a Continental spread of fruits, pastries, meats and cheeses, is served both in the restaurant and in the Library.

Top Table:

In the bar, grab seats by the arched windows facing Howard Street for people watching, or make a beeline for the velvet sofas at the back for mysterious cave-like ambience. At breakfast, cosy up on Rick Owens and Vincenzo De Cotiis armchairs as you eat.

Last Orders:

Sip coffees with your breakfast from 7am to 10am in Le Coucou or the Library; the latter is open for drinks and light bites until 10pm. The Blond starts shaking cocktails at 5pm every day.

Room Service:

Use your in-room tablet to order 24 hours a day, from breakfast to late-night nibbles. Or choose from the minibar snacks and support Thrive, a charity that provides healthy meals to low-income families.

Hotel Bar:

In the evenings, follow the spiral staircase up past Dan Attoe’s neon art piece to the Blond bar and lounge for cocktails. Like a party-mad reverse Cinderalla, it transforms, at the stroke of 9pm, into a nightclub. There’s a strict guestlist from Thursday to Saturday, but as a hotel guest you can order drinks from 5pm to 9pm, provided no events are taking place. There’s moody lighting, Donnie-Darko-esque bronze animal-masked busts by British artist Charming Baker, velvet sofas, smoky gold mirrors and, yes, a disco ball.

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