The Zetter Townhouse Marylebone is instantly homey, with its chocolate-brown leather seats, wine-hued oriental rugs and open fireplace; decor is an homage to Sir John Soane’s Museum. Bedrooms, too, are richly coloured, and the menu in Seymour’s Parlour is equal parts mouth watering and thirst quenching. 


  • Impressive little details

  • Masterful cocktail makers

  • Central, but quiet, locale

Smith extra

A cocktail each and late check-out until 1pm

In the know

Also need to know:

The orderly architectural collection of friezes, busts and other Grand Tour trinkets are an homage to Sir John Soane’s Museum off Lincoln’s Inn Fields. Keep an eye open for nods to Uncle Seymour’s pet parrot in the decor, too. Your in-room minibar is stuffed with house-made pre-mixed cocktail bottles, a cocktail-shaker set and a selection of locally produced crisps, crackers, nuts, marshmallows and chocolates.

Packing tips:

Deeply coloured and understatedly elegant pieces to wear and something by Oscar Wilde or DH Lawrence to read.

Dress code:

Casual by day – think jeans, draped shawl cardigans and well-heeled boots – and jazzier by night. Take inspiration from the suspender-clad barmen and go all out vintage, perhaps,or stick to simple designer sleek.

Mr and Mrs Smith reviews

Every hotel featured is visited personally by members of our team, given the Smith seal of approval, and then anonymously reviewed. As soon as our reviewers have returned from this Georgian townhouse hotel in London and unpacked their Selfridge’s loot and locally-made gin, a full account of their luxury city break will be with you. In the meantime, to whet your wanderlust, here's a quick peek inside the Zetter Townhouse Marylebone in London…

‘You go to my head’ is playing as we step inside the wine-coloured entrance to the Zetter Townhouse Marylebone and, almost immediately, it does. (Fictional) Wicked Uncle Seymour’s reconstructed Georgian townhouse is artfully packed with trinkets from his Grand Tour: upon entering his abode, the bar of Seymour’s Parlour is to your left along with a cosy seating area, complete with fireplace-overhanging portrait of the rakish man himself, accompanied by his pet parrot. Homey, warm and interesting, this is definitely the place to escape from the London rain. 

Up in the bedroom, there are deep tones of green, gold and wine, dark-wood furnishings and an impressive-looking bed. Add to that some serious cocktail-making kit, oversized robes and rainfall showers, and you’ll be tempted to just hang the Do Not Disturb bowler hat on the door knob for the duration of your stay.

Accommodation details


28-30 Seymour St, London, W1H 7JB, United Kingdom
Marble Arch and Oxford Street
United Kingdom


1.7 mi / 2.8 km from city centre

General facilities

  • Complimentary in-room coffee or tea
  • Internet services
  • Restaurant
  • Lounges/bars
  • Room service

Dining information


Cockle-warming in the day and swinging in the evening, Seymour’s Parlour is the kind of place in which you could spend some serious time. It's more cocktail lounge than restaurant, and the food, under the charge of chef Bruno Loubet, is designed to go with cocktails; you’ll find mostly light bites, snacks and sharing platters on the menu. Start with the crowd-pleasing courgette crisps and end with the grown-up chocolate fudge. Seymour's Parlour aims to be locavore when possible, and the menu changes seasonally. Breakfast is also served there; try the lightly spicy potted eggs with baked beans, or the indulgent croissant croque monsieur. The coffee is sweet and smooth and not to be missed.  

Top Table:

Grab a table for two by the window to watch the passers-by, snag a fireplace-frontal sofa to really settle in, or make your way to an alcove seat for side-by-side tête-à-tête.

Last Orders:

Ask for your final Valais Fizz by 10.15pm on a Sunday, 11.15pm Monday to Wednesday, and by 12.15am Thursday to Saturday. Breakfast is served from 7am to 11am.

Room Service:

The menu from Seymour’s Parlour is available to order to your room 24 hours a day.

Hotel Bar:

There's no delineation between bar and restaurant; Seymour's Parlour is all one inviting cocktail lounge. Libation mastermind Tony Conigliaro dreamed up the bespoke cocktail menu, the innovative ingredients for which are brewed up at his Drink Factory in Islington. Try the Rake, a particularly photogenic and endlessly quaffable gimlet, or the fir-tinged Vallais Fizz – it’s refreshing as Alpine snow. Le Sphinx is a particular crowd favourite, too. Not one of those crowded standing room joints, Seymour’s Parlour is table-service only and in high demand, with tables available in two-hour slots. 


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