Chrissie Rucker OBE, founder of The White Company
Creating the best possible sleeping experience has been at the heart of what we do at The White Company for the last 23 years. We’re passionate about our customer experience and renowned for our meticulous attention to detail. When British Airways asked us to help with this exciting project for Club World we were delighted, because we knew we could help customers truly sleep well in the sky.
A serious bit of kit
All the elements in our Club World amenity kits were selected to work well together. Start your journey with our Spa Relax Pulse Point Oil, which contains gentle essential oils of calming lavender and cooling clary sage to aid relaxation. Flying is quite dehydrating, so we’ve included our Spa Restore Gentle Moisturiser and a Luxury Lip Balm to boost hydration. The moisturiser, with its warming geranium and re-energising eucalyptus, is also great before disembarking as it's rejuvenating.
For your eyes only
Many of our friends have told us our new oversized eye mask – which really blocks out the light and has a super-soft padded lining for comfort – is the best they have experienced in the sky. We worked hard to make sure it isn’t too tight.
Sleeping well is vital for wellbeing – it restores the body, refreshes the mind and helps boost the immune system.
Sleeping well is vital for wellbeing. It restores the body, refreshes the mind and helps boost the immune system. Our goal throughout the design process of our Club World bedding was to make the sleeping experience as comfortable as possible. We’re particularly pleased to introduce the fuller-size pillow, plus the cotton quilted base layer for extra comfort. The luxurious quilted duvet moulds beautifully to the body and the soft-to-the-touch blanket provides a flexible extra layer.
The pillowcase is made from 200-thread-count pure cotton so it feels really comfortable. We chose a super-soft hollow fibre filling because we wanted it to feel as close as possible to a luxury down pillow, whilst also being hypoallergenic and therefore suitable for all.