British Airways Visual Guide is designed to help customers prepare for their flight ahead. It has been produced in partnership with Learning Rose, a company who develop support material for people with autism, and is endorsed by the National Autism Society.
The guide describes the experience of flying using simple icons and text, and explains the sights, sounds, smells and experiences you may encounter when flying. It is aimed at customers with autism but can also support those who have a fear of flying, or any other customer who is looking for support and reassurance.
You can also download a PDF version of our Visual Guide which you can save or print at home if you would like to take a copy with you when you travel. Future phases of the project will expand the customer journey to cover the airport experience before customers board their flight.