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Our brand partnerships

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We are committed to working with the best of British brands. Our thoughtfully selected partners and sponsorships demonstrate shared British values from around the world and are designed to enhance every step of our customer journey.

Paramount+

We’ve teamed up with Paramount+, the new streaming service giving you exclusive originals alongside a huge variety of iconic drama, action, reality, comedy, docs and kids shows.

The British Airways Trunki: Amelia the Aeroplane.

British Airways Trunki

We’ve teamed up with Trunki, a brand known for kids’ ride-on suitcases and travel accessories. They have created an adorable British Airways Trunki: Amelia the Aeroplane.

Image of Ryan Reynolds holding aviation gin bottle.

Aviation Gin

Take your on board experience to new heights with British Airway’s new partner, Aviation Gin.

The British and Irish Lions

We are delighted to be flying the British and Irish Lions for their 2021 Castle Lager Lions Series taking place in South Africa.

Low angle of Tom Kerridge standing in front of British Airways tailfin.

Tom Kerridge and Speedbird Café

We’ve partnered with Michelin-starred chef Tom Kerridge to produce a range of food for our Speedbird Café, available on short-haul flights.

Emma Raducanu

Tennis superstar Emma Raducanu joins British Airways as Global Brand Ambassador as she embarks on the next stage of her worldwide tennis career.

England Rugby

We're proud to be the official airline partner to England Rugby, men's team, women's Red Roses team and the 7's male and female teams.

Team GB and ParalympicsGB

We’re delighted to be Team GB and ParalympicsGB’s official airline partner ahead of the Tokyo 2020 Olympic and Paralympic Games.

Landside Dettol hand sanitation pump.

Dettol

We’re teaming up with RB, the makers of Dettol, to help keep you safe throughout your journey, both on the ground and in the air.

Copper background with coffee cup and 20th Anniversary lock up.

Union Coffee

Union Hand-Roasted Coffee are celebrating 20 years of sustainable coffee in 2021. Together we have developed an exclusive speciality coffee for our business (Club World) and First cabins and our UK lounges.

The White Company amenity kit offered in Club World.

The White Company

We've teamed up with The White Company to bring luxurious new bedding and amenity kits to our Club world cabin.

Flying start image of BA ambassador with baby.

Flying Start and Comic Relief

Our global charity partnership Flying Start helps disadvantaged young people reach their full potential. It’s raised millions of pounds thanks to our amazing customers and colleagues.

KidZania.

KidZania

We've teamed up with KidZania to encourage children from all walks of life to become aviation’s next generation.

i360

We are delighted to be the Official Naming Rights Partner of the i360, Brighton's moving observation tower.

ELEMIS

There are 5 ELEMIS Travel Spas, located in the lounge areas of London Heathrow and JFK. They offer a range of treatments to customers from facials to massages. You will also find an ELEMIS amenity kit on board in our First cabin.

Hattingley Valley

Together with Hattingley Valley we have created a signature and exclusive blend of sparkling wine for our customers in our First cabin and lounges in honour of our centenary year.

Bremont wrist watch.

Bremont

As part of our centenary plans, the partnership with Bremont led to the creation of a special limited edition wristwatch incorporating parts originating from Concorde.

Brewdog Jet Stream can.

Brewdog

We've teamed up with Brewdog to create JetStream, an easy-drinking American Pale Ale to be enjoyed on board and in our lounges.

Ozwald Boateng

Savile Row tailoring expert, Ozwald Boateng OBE, known for bringing a modern contemporary twist to the classic British institution of tailoring, is designing a collection for 32,000 of our colleagues who wear a uniform as part of their role. More information to follow.

British Airways ambassadors standing in the theatre stalls.

Ambassador Theatre Group

To celebrate British theatre and promote inclusivity in the West End, we are supporting a new season of works by The Jamie Lloyd Company, in partnership with the UK’s leading theatre company, Ambassador Theatre Group.

New limited edition Aston Martin in front of Concorde.

Aston Martin

To fund a scholarship for young people, we’re creating 10 luxury cars using Concorde blades and all the hallmarks of our distinguished heritage design.

Little girl wearing My 1st Years backpack looking up and pointing at departures board.

My 1st Years

We have teamed up with leading British children’s brand, My 1st Years, to create a dedicated Kids Zone in seven of our lounges across London Heathrow and London Gatwick.

Woman exploring the female Alice Temperley amenity kit.

Temperley London

British designer Alice Temperley has produced loungewear and amenity bags exclusively for our First customers.

Bread rolls and a butter knife on bone china crockery served in First.

Studio William

The stylish cutlery in the First cabin is designed by the quintessentially British and award-winning designer William Welch and Studio William.

Inchdairnie

Together with Inchdairnie to commemorate our centenary year, we purchased one cask of whiskey to be enjoyed in 2031.

Selection of delicate pastries an sandwiches served as part of afternoon tea in First..

William Edwards

Customers in our First cabin will experience elegant English bone china crockery, designed exclusively by high-end British tableware designer William Edwards.

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