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What if finding adventure again was in San Francisco?

San Francisco is one of the most beautiful cities on the west coast. Famed for its steep rolling hills, iconic bridges, unique architecture, and its wonderful location on the Pacific Coast Highway. Cosmopolitan and diverse, the stunning Bay Area just gets better with time.

From hippies to hipsters, gold rush to dot coms – San Francisco has had a colourful history. Art, culture and past glories intertwine – such as the vintage cable cars criss-crossing the city, or the counterculture roots of Haight-Ashbury – ‘Frisco’ is a city of constant change. San Francisco’s capacity to embrace social change and subcultures creates an intriguing place. The Victorian splendour of the ‘Painted Ladies’ of Alamo Square contest with the high-rise megaliths of the Financial District. Museums and galleries vie for your attention against sports and shopping. Add to this world-class restaurants, great bars and idyllic parks and you have the makings of a fantastic San Francisco holiday.

Discover San Francisco

Watch Callum abandon his British reserve as he explores alternative San Francisco.

What's on in San Francisco over the next few months

Immerse yourself in music festival fun and Halloween party antics in October. Start to feel a little festive in November, as the city enjoys the Festival of Light and illuminates its Christmas trees. December brings plenty of events to get you in the party spirit, and concludes with New Year celebrations to welcome in 2018.

golden gate.


Indulge a passion for art during the SF Open Studios event, which runs over five weekends throughout October. Meet over 800 new and established artists in their studios, covering the full spectrum of artistry. If bluegrass is your bag, then don’t miss the Hardly Strictly Bluegrass festival, in the stunning setting of Golden Gate Park from 6 to 8 October. Then on 21 October, cheer on the plucky competitors of the Golden Gate Bridge Swim as they brave the waters of the Pacific in this 3km race. Of course, October isn’t complete without some Halloween shenanigans… Don your freakiest fancy dress for a night of petrifying partying at the W Hotel on Union Square. The Halloween International Ball is hailed as the biggest and best Halloween event that San Francisco has to offer. So get yourself there on Friday 27 or Saturday 28 October.

San Francisco areas

There's a lot to discover in San Francisco. Find the best place for you.

Union Square
Union Square

The cosmopolitan and chic Union Square is a haven for shopaholics, with its abundant shopping opportunities. They range from well-known department stores, like Macy’s, to exclusive designer boutiques and lesser celebrated emporiums. Union Square is a one-block plaza boasting a 97-foot Corinthian column, with flower stands, palm trees and a great atmosphere. You will also find some great food options, from high-end restaurants to food stands selling hot dogs and pizza – it caters for everyone looking for a bite to eat after shopping.

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