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What if finding adventure again was in San Francisco?

San Francisco is one of the most beautiful cities on the west coast. Famed for its steep rolling hills, iconic bridges, unique architecture, and its wonderful location on the Pacific Coast Highway. Cosmopolitan and diverse, the stunning Bay Area just gets better with time.

From hippies to hipsters, gold rush to dot coms – San Francisco has had a colourful history. Art, culture and past glories intertwine – such as the vintage cable cars criss-crossing the city, or the counterculture roots of Haight-Ashbury – ‘Frisco’ is a city of constant change. San Francisco’s capacity to embrace social change and subcultures creates an intriguing place. The Victorian splendour of the ‘Painted Ladies’ of Alamo Square contest with the high-rise megaliths of the Financial District. Museums and galleries vie for your attention against sports and shopping. Add to this world-class restaurants, great bars and idyllic parks and you have the makings of a fantastic San Francisco holiday.

Discover San Francisco

Watch Callum abandon his British reserve as he explores alternative San Francisco.

Find out what's on in San Francisco

Throughout May, catch the SF Giants at a home turf baseball match and relish in some cultural delights. In June, get outdoors and join the party, with Pride celebrations, foodie festivals and lots of live music. Then, with American Independence Day celebrations, jazz in the streets and Hamlet in the park, July is shaping up to be one hot month.

Wine Festival


Taste a selection of tantalising North Californian grapes at the Uncorked Wine Festival on 6 May. Try more than 50 wines and food goodies throughout Ghirardelli Square, Fisherman’s Wharf and Beach Street. The live music will get you in the mood to mingle with people from all over the world. The Yerba Buena Gardens Festival illuminates the arts and performance scene dramatically from 7 May to 29 October. With nearly 100 dance, operatic, theatre, poetry, art exhibitions and performances, take a picnic and immerse yourself in San Francisco’s artistic flair. The SF Giants baseball team are back, playing from 11 to 17 May and 26 to 31 May, with even more batting and fielding scores through until September. Grab a corndog at the AT&T Park and soak up the lively atmosphere of this classic US sport.

Street Music Festival.


Enjoy gourmet booze and tasty street food, whilst listening to live music at the 41st Annual Union Street Music Festival, over the weekend of 3 and 4 June. Pop along to Union Street, from 10am to 6pm, sample beer and wine in the beverage gardens, listening to live music as you go – there’ll be entertainment areas throughout, playing five different musical genres. Celebrate LGBT pride with two-days of celebrations at San Francisco Pride on 24 and 25 June. The party kicks off on Saturday, with a celebration at the Civic Center Plaza and continues into Sunday, starting with the parade. Find yourself a spot along the route – the festivities start at 10:30 am. Or head to SOMA StrEat Food Park for craft beer, food truck cuisine, DJs and more. Dates are yet to be confirmed, but it’s sure to be a great event.



On the first weekend of the month, head to the Fillmore Jazz Festival, an institution enjoyed since the 1940s – on one of San Francisco’s most charismatic streets. This year will be a nostalgia-filled celebration of 50 years since the Summer of Love. Sing along to Fleetwood Mac covers on 1 and 2 July. For the 4 July head to the Waterfront, where Pier 39 will be celebrating all day. There’ll be fireworks aplenty in the city come evening and if you take an evening ferry cruise you’ll see the best of all of them. It’s the 35th anniversary of the San Francisco Shakespeare Festival this year. For the first time, they’re staging an ambitious production of Hamlet, in a series of free open-air performances every weekend from July. Grab a picnic and a blanket and go.

San Francisco areas

There's a lot to discover in San Francisco. Find the best place for you.

Union Square
Union Square

The cosmopolitan and chic Union Square is a haven for shopaholics, with its abundant shopping opportunities. They range from well-known department stores, like Macy’s, to exclusive designer boutiques and lesser celebrated emporiums. Union Square is a one-block plaza boasting a 97-foot Corinthian column, with flower stands, palm trees and a great atmosphere. You will also find some great food options, from high-end restaurants to food stands selling hot dogs and pizza – it caters for everyone looking for a bite to eat after shopping.

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