Sleep well in the sky

The White Company | British Airways

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July 2017

We're proud to be partnering with The White Company, a luxury lifestyle brand, to give you a great night's sleep in the sky. The iconic British retailer will supply bedding and amenity kits in Club World, our long haul business cabin.

If you're travelling in Club World between London Heathrow and New York JFK from this autumn, you will receive a new elegant day cushion, which will double up as a fantastic lumbar support when working or relaxing on board. The new luxuriously soft large pillow comes in a white cotton pillowcase featuring a day and night design and will further enhance your comfort on board.

Our investment in Club World has started and we’re kicking off by helping you sleep even better in the skies.

A super-soft woven day blanket with satin trim and a specially developed luxurious duvet will improve your quality of sleep, with a new padded mattress topper to provide an extra layer of comfort. The new bedding from The White Company will be rolled out across long haul routes throughout 2018.

  • Club World blanket designed by The White Company

The new Club World amenity kit comes in an elegantly designed bag from The White Company and contains products from the retailer’s Restore & Relax Spa Collection, as well as a super-soft jersey eye-mask offering a further touch of luxury in the sky.

In addition to the partnership with The White Company, we are introducing a number of measures on board to maximise shut-eye time in Club World. On night flights, cabin crew will bring you your meal by hand rather than using a trolley. Breakfast cards will also be given out so you can tell us if you wish to be woken up for breakfast and if so, what you would like.

We are passionate about creating the best night’s sleep for all our customers and I'm truly delighted to now be working with British Airways to 'sleep well in the sky'. I hope you love the result as much as we do. Chrissie Rucker OBE, Founder, The White Company.

More Club World improvements

This is just the beginning of how we’re completely transforming your experience in Club World.

We've already extended breakfast serving time to 11:00 in our London Heathrow Galleries Club Lounges and we'll start a new restaurant-style dining service on board from September. New display trolleys will allow you to select dishes from a choice of freshly prepared starters and desserts, served on beautiful new table settings.

All of the above changes will be introduced on flights between London Heathrow and New York JFK before they're rolled out to the rest of our long haul network during 2018.

And last but not least, you can look forward to a new Club World seat with direct aisle access in 2019.