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Digital bag tag attached to a suitcase.

TAG is an exciting digital innovation that promises to improve your journeys. A durable and effective solution that will simplify your airport experience so you can get on with enjoying your time away.

TAG by British Airways

Whether you’re travelling on business or gearing up for a holiday, we’re committed to improving your airport experience. That’s why we’ve invested in new developments like biometric boarding and upgraded lounges to guarantee customers a more streamlined and seamless journey through the airport.

TAG is a reusable digital bag tag that seamlessly connects your luggage to your smartphone. Simply attach your personal TAG to your luggage before bag drop and link it with your BA app to ensure your details travel with your bag on its journey.

TAG can be used over 3,000 times, making it a valuable time saver for frequent flyers.

TAG doesn’t require you to screw-mount it to your luggage or use adhesive materials. Instead, it works more like a traditional luggage label, meaning you can transfer it to whichever piece of luggage you choose to travel with.

TAG is available to purchase at the introductory price of £63 (plus any applicable local charges).

From January 2020 the standard price will be £80.

Please note customers must be a member of the Executive Club to take advantage of TAG. Not an Executive Club member?