Welcome to the British Airways Affiliate Marketing programme; sign up today and start earning commission straight away on flights, hotels and car rental bookings made on ba.com.

The British Airways Affiliate Marketing programme is an advertising programme that rewards media or site owners for displaying British Airways affiliate advertisements that link directly to ba.com for purchase on the site.

Earn commission

If accepted onto the programme you will earn commission on a qualifying transaction, which is a valid flight, holiday, car rental, or hotel booking made on ba.com. This must be within the cookie period and your link must be the last one used to direct the customer to make their booking on ba.com. Commissions vary by product, site type and region - for more information about the commission structure please contact baaffiliates@ogilvy.com.

Sign up to the British Airways Affiliate Marketing programme

We are looking for affiliate sites that are:

  • compatible with ba.com
  • fully operational and functioning offering a streamlined customer journey.
  • contain no offensive or controversial content

As an affiliate you must agree to be bound by the terms and conditions of the programme. Please ensure the links on your website are kept up to date and we will take care of the rest. You can change and update your website links at any time, and it is advisable to update your links frequently. The global network is run using the Performance Horizon Group Remember to include your affiliate network tracking code in your links to ensure your sales are tracked and your commission is paid. You can monitor your commission daily by logging onto the PHG interface.


  • Affiliates are not allowed to use brand or misspellings of brand terms in paid search activity. See our full paid search policy.
  • Incentivisation of bookings through the use of cashback, voucher codes or points without prior permission from British Airways.
  • Use of software.

We will review every application but fully reserve the right to refuse any application at our discretion.

Using the British Airways logo

You are able to use the ba.com logo on your site so your customers know they are buying from a reputable source, but you must not amend it in any way.

Need further help?

We are here to help you and you should be able to access all the resources you need including merchandising ideas, graphics, links through the affiliate network of your choice. Additionally, you can contact BA for more help by e-mailing baaffiliates@ogilvy.com.