Introducing BA Better World

Transcript: BA Better World


Female V/O

"At British Airways, we believe flying is magical.

It transports us to faraway places and connects us to our friends, our families, and our favourite destinations.

It propels the economy, creates livelihoods, and delivers vital aid to people when they need it most.


But we recognise that flying comes at a cost, and that we need to take urgent action to tackle the impact it has on our planet.

That’s why, we’re on a journey to a better, more sustainable future.

We’re putting sustainability at the heart of our business.

Already reducing our emissions, and our waste.

Helping to care for the planet and the communities we serve.

Creating an inspiring, diverse and inclusive place for our people to work.

And building a more resilient and responsible business.

We’re calling this journey BA Better World.


For our business, this means embedding sustainability into every aspect of our operations.

Pioneering innovation, driving environmental performance, and influencing sector-wide change for good.

For our people, this means creating an great place to work, where everyone can thrive.

For the planet, it means we’re driving urgent action towards net zero emissions.

With a clear roadmap of short, medium, and long-term initiatives to get us there.

And, pioneering innovations in low carbon solutions.

Plus employing circular economy principles across our supply chain to eliminate single-use plastics and cut food waste.

For our customers, we’re constantly enhancing our onboard experience, delivering world class service, with the finest quality menus.

All curated with a focus on inflight sustainability.

And for the wider world, this means providing life-changing opportunities and sustainable benefits for communities around the globe.

It means working alongside relief charities to deploy our people and resources to communities affected by crisis.

And it means upholding the highest standards of corporate governance and ethical practice, and continuing to contribute to wider society through our wages, taxes, and shareholder returns.


But this is only the beginning.


As we embark on our second century of flying with pride,

connecting Britain with the world and the world with Britain,

we’re excited at what’s ahead.

Bringing together our people, our customers, and our partners

to deliver what we believe will be our greatest achievement.

Welcome on board BA Better World, our most important journey yet."