Our new partnership with Olympia

We’re proud to unveil our landmark partnership with Olympia, London’s bold new £1.3 billion entertainment destination.

London’s most ambitious transformation

With a cutting-edge live entertainment venue, a brand-new theatre, 30 restaurants and bars and two hotels, Olympia will build on its nearly 140-year heritage to celebrate the best of British culture when its new venues start opening next year.

And members of The British Airways Club will be in line for exclusive access to new shows from legendary artists and the best up-and-coming talent.

Delivering unforgettable entertainment

As a first Founding Partner of Olympia, we’re helping to connect customers with world-class entertainment following the iconic Kensington venue’s stunning regeneration.

British Airways ARC, a state-of-the-art live entertainment venue with a capacity of 3,800, opens in 2026. The 1,575-seat British Airways Theatre, London’s largest new theatre in 50 years, will follow in 2027.

These spaces will host the hottest concerts and shows, combining Olympia’s history and heritage with modern innovation, making it the ultimate destination for music, theatre and unforgettable nights out.

Championing British talent

For over a century, British Airways has flown homegrown talent across the globe. Now we’re giving them a chance to shine on the home stage at Olympia.

We’re also investing in the future of British creativity through our partnership with The BRIT School, the UK’s leading free performing and creative arts institution. Each year, we’ll fund nearly 60 student places, as well as supporting the refurbishment of The BRIT Theatre presented by British Airways, elevating experiences for students, community groups, and over 10,000 annual audience members.

This builds on our proud legacy of supporting British culture, from sponsoring American Express presents BST Hyde Park to serving as the Official Airline Partner of England Rugby Men’s team and the Women’s Red Roses.

We’re not just connecting people. We’re helping creativity take flight.

Enjoy exclusive experiences at Olympia

As the UK’s flag carrier, British Airways is all about exceptional experiences. And now that includes unforgettable nights out too.

Members of The British Airways Club will have exclusive access to concerts and shows at British Airways ARC, with seats reserved just for you.

Or elevate your evening at the British Airways Wing, a VIP lounge featuring a private balcony overlooking the stage (available for select performances) and complimentary perks inspired by our world-class travel experience.

Fans interested in finding out more about British Airways ARC, including the first acts announced to play next year, can sign up below.

Dine, drink and collect Avios

The rewards don’t stop there.

Club members can boost their Avios balance when spending at select food and drink spots across Olympia.

Bring great travel benefits even closer at Juno, the UK’s largest Italian restaurant, Lillie’s, a sparkling wine bar, and Wolves of Tokyo, a rooftop Japanese restaurant & bar with skyline views.

You can also collect Avios at Arbour, Olympia’s grand food hall featuring four dining spots, and Bar Arriba, a vibrant Mexican-inspired restaurant & bar.