These four words were painted on
the tailfins of our early aircraft.
And our pilots still wear them
with pride. In the lining of their
jackets and on the peaks of their hats.
They're rarely noticed, but they've
always been at the heart of
everything we do. Because they're
not a slogan. They're a promise.
We're committing to this promise
again and we'll continue to build
on it. With the certainty that we
face our future with the same pride
we feel for our past.
To Fly. To Serve.
It's what we do. It's who we are.
Our passion, dedication and commitment
are brought to life in these short stories.
For just six glorious hours, he didn't feel endangered at all.
Our Cargo Team ensure that we're equipped for our most demanding passengers. Orangutans are on the edge of extinction in the wild, and this young male needed highly-specialised care on his recent journey home. At least he was friendlier than last year's leopard.
When a passenger boards at 30,000 feet, we're ready.
Every team on every flight includes crew who have trained specifically to ensure safe birth in the air. Just one of many skills they'll train for, but rarely need. And that's the point. The best cabin crew don't just carry out their duties flawlessly. They take anything in their stride as a point of pride. Including the occasional appearance of an extra passenger, somewhere over the ocean.
Our Turnaround Team are often responsible for the safe loading and prompt departure of the most precious cargo imaginable, for life-saving transplant operations. There's no margin for error in these deliveries. No delays. No mistakes. All in a day's work.
Engineer Martin Wood has been with us for 20 years.
This is the back of his hand. Martin's long experience means he knows every part of a 747 as well as his own family's faces. He's not unusual. Many of our engineers have been with us as long. But they've always got an eye on the future. Our apprenticeship scheme ensures they pass their knowledge onto the next generation.