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Our brand partnerships
We are committed to working with the best of British brands. Our thoughtfully selected partners and sponsorships demonstrate shared British values from around the world and are designed to enhance every step of our customer journey.
Olympia
We're proud to launch our landmark partnership with Olympia, London’s £1.3bn entertainment destination. British Airways ARC opens next year for 3,800 fans, with Club members enjoying exclusive access.
Audible
We’ve teamed up with Audible to bring premium audio to in‑flight entertainment. Enjoy 30+ audiobooks and podcasts, refreshed quarterly, plus a free two‑month trial to listen onboard and beyond.
England Rugby
We're proud to be the Official Airline Partner to the England Rugby Men's team and the Women's Red Roses team.
American Express presents BST Festival 2026
This summer, we proudly return as an official partner and celebrate BST Festival in the heart of London with more unforgettable performances.
Flying Start and Comic Relief
Our global charity partnership Flying Start helps disadvantaged young people reach their full potential. It’s raised millions of pounds thanks to our amazing customers and colleagues.
Paramount+
We’ve teamed up with Paramount+, the streaming service with blockbuster movies, new originals, exclusive series and hit shows of every kind including drama, action, reality, comedy and family favourites. It’s a mountain of entertainment.
Whispering Angel
Visit two exclusive Whispering Angel rosé bars in our lounges at London Heathrow Terminal 5B and our newest Whispering Angel bar at Terminal 3.
Brewdog
We've created a deliciously refreshing IPA which is available in all cabins and all UK lounges – the perfect tipple to accompany your flight.
The Times and Sunday Times
Go beyond the headlines with podcast content from The Times and Sunday Times. Listen to episodes across six chart-topping podcasts available on in-flight entertainment.
Hattingley Valley
Together with Hattingley Valley we have created a signature and exclusive blend of sparkling wine for our customers in our First cabin and lounges.
Grind Coffee
Enjoy a bespoke blend from London-based Grind Coffee when you fly Euro Traveller routes with us from London Gatwick or London Heathrow. Grind is available as part of the range on offer from High Life Cafe.
The White Company
We've teamed up with The White Company to bring luxurious bedding and amenity kits to our Club World cabin.