

7 Camicie Covent Garden offers a fashionable product of Italian style & elegance and one of original design.
With over 300 shirt designs, styles and colors to choose from for both male and female, modern or classic. Every detail has been carefully studied to satisfy both men looking for comfort and elegance on special and relaxing times, and independent romantic women seeking sensuality.
The opposite yet complementary characteristics of classic and trendy are the deepest essence of our brand. 7 Camicie stands out for its high-quality tailoring and originality.
Quote British Airways and 7 Camicie offer at the cash desk and enjoy 20% off your shopping.
52 Neal Street, Covent Garden, London, WC2H 9PAWith possibly the best selection of Brompton folding bikes and accessories in Central London, Action Bikes Victoria is definitely the place to shop. Custom orders placed in advance can be collected in-store or delivered to Heathrow / Gatwick hotels without charge (exclusive to British Airways customers). We would be happy to help, just contact us with your requirements (email info@actionbikes) or visit our website www.actionbikes.co.uk. Handmade in England, the iconic Brompton design is truly world class.
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The Amanda Wakeley label launched in 1990 and has since developed an international reputation for supremely luxurious, elegant womenswear and accessories. Amanda is self-taught, having started to design based on a personal passion to create utterly beautiful clothes that women love to wear. She has a reputation for making the women who wear her clothes feel confident, polished and always perfectly dressed. The ready-to-wear collection focuses on chic day tailoring, knitwear, accessories, and luxurious evening wear. The brand is also famed for its elegant bridal gowns.
Amanda was awarded an OBE for her services to the fashion industry in 2010 and is also the winner of several awards including three British Fashion Awards for Glamour.
Amanda Wakeley is delighted to welcome British Airways customers to any UK store to enjoy a 10% discount on full price product. Visit the Amanda Wakeley flagship store in South Kensington, in Harvey Nichols concessions in London, Manchester, Leeds and Edinburgh, or at our outlet store in Bicester Village.
Bicester Village is home to over 130 boutiques with prices reduced by up to 60% all year round. Brands include Alexander McQueen, Bally, Diane von Furstenberg, Dunhill, Paul Smith, Vivienne Westwood and many more....This is your invitation to receive a complimentary VIP Day Card entitling you to additional savings on all your favourite British and International brands. Simply bring your British Airways boarding card to the Bicester Visitor Centre to obtain your VIP Day Card.
Find out moreThe Burlington Arcade , England’s oldest luxury shopping arcade, housing over 40 specialist shops and designer brands including Lulu Guinness, Linley and Jimmy Choo. Located between Bond Street and Piccadilly, the Arcade has long been favoured by celebrities and the cream of British society. The Burlington Beadles are the knowledgeable Concierge of the Arcade. They conduct pre-booked historical tours of the Arcade.
Burlington offers British Airways customers the VIP Pass which offers a 10% reduction on the majority of brands.
Find out moreThe Cashmere Choice is a family run business operating in the heart of London since 2001. Our products are selected for their finest quality, for you to enjoy. We take pride in giving you excellent personal customer care and value for money. We have a wide range of clothing for men and women: cashmere sweaters, official Harris Tweed stockists, elegant jackets and coats, hats and caps, cashmere socks.
British Airways customers can enjoy an exclusive discount offer: 10% off all cashmere sweaters in store and online, please enter discount code: VBBA5465 or present your British Airways boarding pass in store.
Find out moreDESA is a luxury womenswear brand that has combined traditional values of craftsmanship with quality and design for over 40 years. Shop luxury in the London stores on Hampstead High Street and in the flagship store at St Martin’s Courtyard in the heart of Covent Garden. DESA’s ready-to-wear collections artfully blend innovation and modern luxury from signature leather and suede pieces to finely detailed and sophisticated garments in luxury fabrics. DESA are offering all British Airways customers a unique 10% off any full price item exclusively in store.
Full collection and store location details
Eterno is a London-based Italian label, focusing on high-end menswear and bringing Italian trends and exceptional manufacturing to the UK. The brand has become synonymous with luxurious shirts; both ready to wear and made to measure, with its unwavering standards of manufacturing in some of the best traditional Neapolitan workshops.
Situated on 19 Conduit Street in the prestigious area of Mayfair, the Eterno store offers an entire wardrobe for the busy man who will not compromise on style or quality. Stocking limited amounts of sizes per style, it ensures exclusivity to clients, and a range of choices which neatly encapsulates the mood of the season. The clothing range includes suits, jackets, shirts, and footwear; an accessories range is also available with scarves, pocket squares, cufflinks and ties. Eterno would like to offer British Airways customers a 10% discount with complimentary alteration services on the full Autumn/Winter 2012 range. In order to claim this offer, simply present your British Airways boarding pass and enjoy the unique Eterno shopping experience in style and comfort.

At Hawes & Curtis we are extremely proud of our impeccable heritage which celebrates high acclaim from royalty and aristocracy alike; most famously by the Duke of Windsor. For almost a century we have been making extraordinarily luxurious Jermyn Street shirts. These exquisite garments exude a classic British personality, offering the modern lady and gentleman affordable luxury.
Whether you are looking for shirts with single or double cuffs, semi or full cutaway collars, or even non-iron options; Hawes & Curtis have a diverse and flawless Men’s formal collection for you to choose from. Our feminine collections cater for even the most discerning tastes. Available in three different fits and a wide range of sizes, our shirts flatter every body shape.
At Hawes & Curtis we never compromise on quality and we are dedicated to providing affordable luxury.
British Airways customers enjoy 10% off all purchases, T&C will apply.

The first sense of something a little more informed, of something executed with a little more élan, is in the aroma of the freshly brewed coffee pots that circulate from the Hostem kitchen. The second is in the solidity of the reclaimed wooden floorboards underfoot and the charm of the thick luxurious Swedish linen curtains as the treacly-amber glow of exposed lightbulbs illuminate overhead. This enclave, in the heart of Shoreditch’s Redchurch Street, is quietly assured and unique to the last. Low on high theatrics and high on the almost antique ideal that service should be attentive and intelligent. Devoid of shock-and-awe pop-ups and ‘concepts’ and focused on catering to a considered, fashion-literate gentleman who demands a sense of depth and variety in his retail experience. Menswear store Hostem is a subtle change to the London retail landscape.
British Airways customers are entitled to a 10% discount in-store upon presentation of their boarding pass.
Terms and Conditions. Discount does not apply to 'Sale' product, 'Hostem Bespoke product' or in the 'Santa Maria Novella' store. Discount cannot be used in conjunction with any other offers and is both non transferable and non refundable.
JOY is fashion’s best kept secret; a one-stop destination for truly unique women’s and men’s clothing, accessories and stylish and tongue-in-cheek gifts. Discover a tempting range of lovingly handpicked brands including JOY’s principal label Louche, designed-by women, for women to indulge fashion fantasies with exclusive style and vintage flair.
JOY would like to treat British Airways customers to 10% off in any of their UK stores. Simply show your British Airways boarding card or e-ticket in store to redeem this exclusive offer, and discover JOY!
Terms and Conditions: 1. The discount is valid in-store only and as such, cannot be redeemed online. 2. To be redeemed against full price items only. 3. The offer is subject to terms and conditions of JOY Head Office, 10-11 Bishops Terrace, London, SE11 4UE. 4. The discount cannot be used in conjunction with any other offer of promotion. 5. This discount cannot be exchanged for cash.
Liberty is a world renowned emporium for fashion, design and beauty. Since 1875, Liberty remains to this day the destination of choice for the savvy and adventurous shopper. Explore six floors of fashion, beauty, accessories, decorative homeware, as well as the new Little Liberty childrenswear department and the famous ‘Brilliantly British’ range.
Liberty welcomes you into their eccentric, indulgent and utterly charming world, and invites you to truly get lost in Liberty.As a British Airways customer, enjoy a 10% discount across the store for 14 days after validation of your Liberty's VIP Shoppers Pass. Terms and conditions apply.
Find out moreMcArthurGlen offers 7 Designer Outlets in the UK near key tourist destinations including Chester, Edinburgh, York, Kent, South Wales, The Peak District and The Cotswolds. Each centre features the most sought-after designer and high-street fashion and lifestyle brands, with year-round savings of up to 60 per cent, in an authentic, well designed setting – a perfect day-out shopping trip! Now British Airways customers can bring their boarding pass to any of the 7 McArthurGlen Designer outlets in the UK to redeem an exclusive McArthurGlen Privilege card* which will entitle them to an extra 10% off the usual savings of up to 60%.
*To be redeemed at the Information Centres of McArthurGlen Designer Outlets. Terms & conditions apply.
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Ormonde Jayne is a niche luxury house, which has created award-winning perfumes and scented candles, all made in their London studio and sold through two boutiques in Old Bond Street and Sloane Square and a concession in Harrods. The Ormonde Jayne philosophy has always been to be at the forefront of the invention of extraordinarily beautiful scents using the rarest and most exquisite ingredients not widely used in the perfume industry.
Ormonde Jayne offers British Airways customers 10% off at their Old Bond Street and Sloane Square boutiques only.

PATRICK HELLMANN COLLECTION is a stylish design concept that unites classic cut with a modern expression of extravagance. The Patrick Hellmann Collection is based on design elegance which has the ability to absorb modern styles. All designs include classic English design with the incorporation of modern Italian style.
The collection is perfect for both business and formal occasions. Patrick Hellmann’s modern approach to style and design as well as his wide range of clothes is perfectly suited to mix and match as the wearer desires. This ensures that the wearer can have confidence that the image these clothes will project is consistent with modern fashion and his own unique taste.
The extraordinary attention to quality and detail, combines with the selection of the best materials, results in a unique, conservative but modern approach to fashion that allows the wearer to stand well above the ordinary.
British Airways Clients will receive a 10% discount on their purchases upon presentation of a British Airways boarding card or e-ticket

Award-winning Scottish luxury jeweller ROX is one of the UK’s most exciting and inspiring independent retailers. With heartstopping diamond rings, prestigious luxury watches and cutting-edge designer jewellery from luxury brands including Hublot, Girard-Perregaux, Corum, Ebel, Gucci, Stephen Webster and ChloBo, you'll find the perfect gift or treat at ROX.
With boutiques in Glasgow, Aberdeen and now Edinburgh, you can relax in style with a glass of champagne as your browse ROX’s stunning collections.
ROX are offering a 10% discount on purchases in store upon presentation of a British Airways boarding card or e-ticket.
'Son of a Stag' is reputed to be the number one denim store in the U.K. We carry an amazing choice of Japanese and American Jean brands. This is complimented by extensive collections of select clothing and footwear with many exclusives. There is free alterations on offer using specialist union special chain stitch machine.
Brands stocked include the best denim brands from the USA, UK, Japan and Germany.
Son of a Stag will offer British Airways customers a 15% discount until the end of June 2013 on non sale items.
This is not available in conjunction with any other promotions.
'Son of a Stag', 9 Dray walk, (Off 91 Brick Lane), London, E1 6QL. Tel: 020 7247 3333. Nearest stations are Liverpool Street, Aldgate East and Shoreditch High Street.
Find out moreEnglish luxury brand Thomas Lyte would like to offer British Airways customers complimentary monogramming service on their leather journals and receipt envelopes for men and women. They will also offer all British Airways customers a complimentary glass of champagne or a cappuccino in-store at their Burlington Arcade boutique in Mayfair.
This offer is exclusive to Thomas Lyte’s Burlington Arcade store, 12-13 Burlington Arcade, London w1J OQU. Monogramming can take up to 48 hours. Please present your British Airways boarding card in-store to be eligible for this offer.
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The Vanessa Bruno flagship boutique is situated in London’s Mayfair area, a stone’s throw from the prestigious Bond Street. The brand is renowned for its mix of sophisticated tailoring and chic feminine separates in luxurious wools, silks and the finest cottons.
Housed over two floors the boutique offers access to the signature ready to wear collection and the second line, Athe.
The boutique would like to extend a 10% discount to all British Airways customers on the presentation of a British Airways boarding card.
Vanessa Bruno
1a Grafton Street, London, W1S 4FE
02074997838
Effortlessly cool and infinitely fashionable, London is home to two must-see shopping destinations – Westfield London and Westfield Stratford City. At both centres, you’ll find sought-after brands such as Prada, Mulberry and Omega, a global mix of restaurants, and world-class leisure and entertainment facilities. From state-of-the-art cinemas and bowling alleys to casinos, you can relax and have fun in one place, in a safe and wonderfully stylish environment.
Simply present your British Airways boarding pass or your British Airways flight booking at one of the Concierge Desks at Westfield London or Westfield Stratford City in return for a VIP pass, entitling you to discounts on a wide range of stores and restaurants.
Find out moreTo be the first to hear about our latest offers, sign up to the Executive Club.