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Sponsorship proposal with British Airways

We receive a large number of sponsorship requests and each proposal is fairly evaluated and considered against a range of criteria.

Fit with the British Airways brand

Our brand values ensure that all our behaviours and communications properly reflect the qualities of our brand. Any sponsorship by us must fit with these values.

Our brand values are:

  • Safe and secure
  • Professional
  • Warm
  • Thoughtful
  • Responsible
  • British

Target audience for your activity

As a global company, we are interested in working with other companies with a far-reaching international audience.

Projects we will not sponsor

  • Politically sensitive or controversial matters
  • High perceived level of risk - safety is a key brand value
  • Contrent featuring an airline crisis (e.g. a crash or hijacking)
  • Content featuring traumatic violence
  • Content that impacts negatively on our brand