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London classic shops

Harrods London.

Harrods

Possibly the most famous department store in the world and certainly one of the most varied, Harrods is a must see on any trip to London, even if it's just to browse the five floors of exquisite and surprising goods. The Harrods motto is Omnia Omnibus Ubique – All Things for All People Everywhere – and you can see why, with everything from fashion to food being showcased here. Make sure you stop by the toy kingdom, a multi-sensory experience for all ages.

Selfridges & Co London.

Selfridges & Co

Located on Oxford Street, the busiest shopping strip in Europe, Selfridges was named the best department store in the world in 2010. It's the second-largest department store in the UK and home to hundreds of famous brands and shopping experiences including a Champagne bar, a personal shopper service and a hair and beauty salon.

Portobello Road.

Portobello Road

Portobello Road buzzes with boutique shops, art galleries and quirky arcades six days a week, and on Saturdays opens to the world’s largest antiques market. The street is also home to the Grade II-listed Electric Cinema – one of Britain's oldest movie theatres. It has been a popular movie backdrop, featuring in films such as Notting Hill and Bedknobs and Broomsticks.

Hamleys.

Hamleys

One of the world’s largest toyshops, Hamleys features seven floors of pure play. Famous for its wonderful window displays, it’s impossible to walk past without being drawn inside from designer shopping hub Regent Street – even if you don't have children accompanying you. Once inside, you’ll have an astonishing 40,000 toys and games to discover in what is more ‘funfair’ than ‘shop’. So go wild and let your inner child out.

Covent Garden.

Covent Garden

Famous for its world-class street performers and vibrant piazza, Covent Garden is shopping, dining, sightseeing, nightlife and entertainment all rolled into one. No trip to London is complete without a visit to this iconic shopping district, where you’ll be able to browse everything from High Street favourites and high-end designers to quirky boutiques and market stalls.

burlington arcade.

Burlington Arcade

London's Burlington Arcade is England’s oldest and longest covered shopping arcade, which opened in 1819, and is now recognised as a historic and architectural masterpiece. Favoured by royalty, celebrities and the cream of British society - Burlington Arcade is where people with stories do business. Tradition matters here; so does craftsmanship, individuality and bespoke service. Housing over 40 luxury stores including Chanel, La Perla, Maison Michel and the world famous antique watch stores that house the largest collections of Rolex and Omega timepieces, shoppers with find the finest accessories, footwear, and a glittering array of fine jewellery and watch shops.

Shopping in London

Thanks to extraordinary designers with world-class collections, including Christopher Kane, Erdem and Mary Katrantzou, London Fashion has never been more exciting. And that buzz is stretching to the city’s fashion shops, too. 

But don’t worry if your budget can’t stretch to a Giles dress – London has always been about the high/low fashion mix. It has the best High Street in the world, and some wonderful vintage stores, too.

If you are in a hurry, head to one of the well-known department stores – Harvey Nichols, Harrods, Selfridges or Liberty – who highlight the designers on show during London Fashion Week. If you’re in the mood for something a little different, the stores below give a taste of just how well London does fashion.

British brands to buy

Traditional or modern, luxe or high street, vintage or cutting-edge, backstreet boutiques or big department stores and vast malls, London has become a unique shopping city with some of the best brands in the world.

collapsedshowBond Street

Around the Bond Street area, you will find established labels such as Stella McCartney, Vivienne Westwood and Alexander McQueen. Victoria Beckham recently opened her first store nearby on Dover Street, opposite the influential retail space Dover Street Market – don’t miss a trip here, to pick up pieces from the Brit-pack stars, such as Phoebe English and JW Anderson, alongside those, like Erdem and Mary Katrantzou, who trained and work in London.

 

collapsedshowMayfair

Mount Street in Mayfair is becoming the latest fashion hot spot away from the traditional style thoroughfares – Nicholas Kirkwood, whose sculpted shoes have shaken up the footwear market, and the St Martins graduate Roksanda Ilincic recently opened their stores here.

collapsedshowTopshop

On the high street, TopShop is the leader in affordable fashion, with regular collaborations with London style champions such as Kate Moss, and emerging new designers, such as Marques Almeida; the London-based label is the most directional name in denim for those in the know.

collapsedshowHistoric brands

Many historic brands bring a rich heritage to London’s fashion scene. Veterans of British design, such as Paul Smith, Vivienne Westwood and Mulberry continue to influence global style trends. The best-known is Burberry, whose history sits comfortably with its beautiful modern take on design, but the city has a wealth of others – tailors have been working on Savile Row since the 1840s, and names such as Barbour (founded 1894) and Smythson (founded 1887) are quintessentially British.

collapsedshowVintage

The vintage hunting grounds of Portobello and Shoreditch add another dimension to the city; try the weekend markets, or for a more upscale experience, try House of Liza in east London and Merchant Archive in Notting Hill which stock carefully edited quality vintage.

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