We collect personal information about you whenever you use our services (whether services provided directly by us or by other companies or agents acting on our behalf), when you travel with us, when you use our websites, or when you use our call centres or mobile applications.
We collect personal information about you, about your travel arrangements, about how you use our services and about how you use our websites, call centres and mobile applications. This may include information that you provide to us directly or through companies or agents we work with, as well as information which we collect when you use our services.
To provide the travel and other services you have asked us to provide.
To personalise your travel experience.
To communicate with you about the travel and other services you have asked us to provide.
To provide you with marketing and offers from us (where we have your permission to do so).
To improve our services.
For security purposes.
In order to facilitate your travel arrangements, we will often need to share your personal information with third parties including other airlines and airport operators, customs and immigration authorities, travel agents involved in making your travel arrangements and our customer loyalty partners, such as when you transfer between airlines or use a hotel to earn Avios. We also share your personal information with third parties who deliver services either to you or to us, such as companies that provide airport assistance or marketing agencies.
We do not sell personal information to third parties, and we only allow third parties outside the British Airways Group to send you marketing information where we have your permission to do so.
We collect personal information about you when you use our services (whether directly provided by us or by another company or agent), when you travel with us, and when you use our website, call centres or mobile applications, including, for example:
In addition, we may receive personal information about you from third parties, such as:
We may process the following categories of information:
Certain categories of personal information, such as that about race, ethnicity, religion or health, are considered “sensitive personal data” under the UK Data Protection Act 1998. Generally, we try to limit the circumstances where we process sensitive personal data. However, this can occasionally occur because:
In addition, you may have made other requests in connection with making your travel arrangements that may possibly imply or suggest something about you that could be as “sensitive personal data”. For example, if you request a particular type of special meal this may imply or suggest that you hold particular religious beliefs or have a particular medical condition.
If you withdraw your consent, it may mean we will not be able to provide all or parts of the services you have requested from us. Please be aware that in these circumstances you will not be able to cancel or obtain a refund of any fees you have paid.
When you use our websites, mobile websites and applications we collect information about your location based on your IP address. An IP address (i.e.an Internet Protocol address) is a numeric code that can act as a unique identifier for your computer or other access device and can be used to indicate the country from which you are accessing the relevant website or application. Knowing the country you are likely to be in enables us to provide more relevant content and do so in an appropriate language. We also use this information to analyse how our website users interact with our websites.
If we have your permission to do so, we may also use the functionality on your mobile device (such as Bluetooth and GPS) and/or information based on Wi-Fi and/or mobile phone mast locations to determine your approximate location so that we may provide you with more relevant content and services. We only do this where you have provided your consent to the use of location data, which may typically be provided (or withdrawn) by adjusting the settings of your mobile device.
If you are a registered user of ba.com, you can change your personal details by amending your profile.
If you receive marketing communications from us (perhaps because you requested information or made a booking with us, or you entered a competition or registered for a promotion) you may change your marketing preferences by writing, with your full name, address and other contact details to:
British Airways Marketing
Direct Mail Preferences
PO Box 365
The main purposes for which we use your personal information are:
Please see further information on these below.
We will use your personal information to fulfil your travel arrangements and to deliver the services you have asked for. This may include processing information about travel arrangements that are not provided by British Airways but which nevertheless form part of your overall journey, such as details of your connecting flights, arrangements at airports and customs and immigration formalities.
When you are travelling with us and using airports at which we operate, we may have the ability to monitor where you are within the airport, for example, based on your having passed through security checks or having presented your boarding pass to gain access to one of our lounges. This information may be used to assist with flight connections and with the prompt and effective boarding of aircraft, as well as to provide a personalised service.
Please also be aware that in some airports where we operate, facial recognition and related biometric technology is used in order to facilitate passenger boarding.
We may use your personal information to provide services tailored to your requirements and treat you more personally, for example:
Examples of how we may use your personal information to provide a tailored, improved service may include our cabin crew and other staff being made aware that you are an Executive Club member (including what tier you are in (e.g. Silver or Gold), as well as other aspects of your travel history with us, such as airport disruption that you have previously experienced, lost luggage, upgrades received, etc.
Even if you have opted-out of receiving marketing information from us, we may still send you communications about the services you have booked to use, such as your travel itinerary. These communications will help you get the most from the services we provide and may also contain options and offers about the services you will be using.
We may also send you communications about the services you have previously used, for example, where you experienced some form of issue or problem and we wish to contact you about it proactively in order to resolve it.
We occasionally run customer surveys to understand more about the way people use our services and how we could improve them. Participation in any research is confidential and voluntary, and results are handled in such a way that they do not identify individual respondents, unless you advise us when completing the survey that you wish to be contacted by us. For the purpose of analysing survey data we may combine your answers with other data which we have, but we will do so in a way that does not affect the anonymity of the survey results.
However, in some cases it may help us improve your experience with us in the future if you permit us to record some of the preferences and other information you provide in the survey as part of your customer record. If you are happy for us to do so then please respond accordingly in your survey response (where you have the opportunity to do so).
We may use and retain your personal information, including your purchase history, for administrative purposes, which may include for example, accounting and billing, auditing, credit or other payment card verification, anti-fraud screening (including the use of credit reference agency searches and payment card validation checks), immigration and customs control, safety, security, health, administrative and legal purposes and systems testing, maintenance and development.
We may use and retain your personal information to provide you with more relevant marketing communications.
The information is used for the following marketing-related purposes:
We may also combine your web usage data with other information we have about you. By way of some examples, this may include whether you have arrived at our site through a marketing email sent to you, your booking and passenger name data you have entered, your Registered Customer Number or Executive Club Membership (if relevant), or previous web usage data stored by a cookie.
You may receive marketing communications from us if you have you requested information from us or made a booking with us, or if you provided us with your details when you entered a competition or registered for a promotion (and have not expressed a preference not to receive such communications).
You can agree to be sent offers and promotions by registering on this website or becoming a member of the Executive Club, or in the course of making any booking or requesting information. We try to make sure that you do not receive duplicate communications even if you have agreed to receive marketing communications in more than one of those ways.
You will not receive direct marketing communications from companies outside the British Airways Group as a result of giving your details to us, but we do use third parties to send marketing communications on our behalf. If we do ever want to allow a third party to send you direct marketing not related to the British Airways Group, we will seek your permission before sharing your details with them. However, please be aware that we do sometimes send marketing communications that promote a third party’s products and services (for example, those of our business partners) as well as our own.
Please see section on "Phishing" and our Phishing FAQ for information about scam emails claiming to be from British Airways.
If you change your mind about the marketing communications you want to receive from the British Airways Group, you can let us know at any time by contacting us at the address below.
In addition, each marketing communication we send by email will also have an “unsubscribe” option which will allow you to stop you receiving further marketing emails.
Please note that if you tell us that you do not wish to receive further marketing communications, you will still receive “service” communications (as described above) confirming and servicing any bookings you may have with us. If you are an Executive Club Member, we will continue to keep you informed about your membership benefits and other important information relating to the Executive Club.
If you are a registered user of ba.com, you can change your marketing preferences at any time by amending your profile.
In addition to using the ‘unsubscribe’ link in emails, if you receive marketing communications from us because we obtained your details when you made a booking or requested information or when you entered a competition or registered for a promotion, you can tell us at any time that you do not wish to receive these marketing communications by writing, with your full name, address and other contact details to:
British Airways Marketing
Direct Mail Preferences
PO Box 365
We understand how important it is that your information is kept secure. Please visit our security policy to see what steps we take to keep the information you give us secure.
When you make a booking you will be given a booking reference (also known as a PNR or Passenger Name Record). This will appear on the email confirmation or ticket of each person in your booking. You should keep your booking reference confidential at all times.
Giving your booking reference to others may allow them to access your booking details through our system. If you are travelling with others and would not like your individual booking details to be accessible by them, you may prefer to have each person make separate bookings, to be paid for individually.
To make sure your access to our websites, other online services, and mobile applications is secure, you should not share your log in details with anyone else. When you finish using the website, online services or mobile application you should log out if others may be able to access your computer or device. This is especially important if you are using a publicly accessible computer.
There is an Internet fraud practice known as "Phishing" which is the illegal gathering of personal information by deception. Unsolicited emails are sent to individuals from lists illegally gathered by a third party, and recipients are asked to enter or reconfirm bank or password details into a 'cloned' or illegal copy website.
For your protection please be aware of the following guidance:
If you have reason to suspect an email claiming to be from British Airways is fraudulent, please forward it to firstname.lastname@example.org. We will investigate its authenticity and take appropriate action. Please note that we cannot enter into correspondence over emails sent to this address, and therefore you will not receive a reply.
Please see our Phishing FAQ for information about scam emails claiming to be from British Airways.
Under the UK Data Protection Act 1998, you may request a copy of any personal data about you held by British Airways Plc. There is no fee for this request.
The request must be in writing and must contain the following:
Any details which may help us locate the information you are requesting, for example:
You must also provide:
Please send your request to:
Data Protection Manager
British Airways Plc
PO Box 365
Last updated: July 2014