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A jewel in the desert

On first glance Dubai may come across as soulless, a place of extravagance and opulence. But this is far from the truth, when you look behind the glitzy façade you’ll find a blossoming modern culture.

Dubai is a city on the rise, quite literally as more and more skyscrapers are built. But original ideas are welcomed, and with each visit there will be something new waiting for you. Consequently, Dubai is an ever-changing space, and what was seen as a cultureless place is now blossoming with many sub-cultures. Cuisine from all corners of the world can be found and a fresh café culture welcomes the foodie crowd. A burgeoning contemporary arts scene is making the city a regional hub for expatriated artists. While the fantastic nightspots, which are popping up outside of the hotel areas, create a different scene within the clubbing crowd. Dubai is finally becoming the city it wished to be, an ethnically diverse, culturally relevant metropolis in the heart of the desert. Book your flights to Dubai and experience it for yourself.

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Palm Jumeirah
Palm Jumeirah.

The manmade island of Palm Jumeirah is a great place to visit, and ideal for luxury holidays. The luxury villas on the palm tree-shaped island’s ‘fronds’ exude exclusivity and offer captivating panoramas of Dubai’s glittering skyline. The islands also play host to a number of prestigious and opulent hotels, including the Fairmont The Palm, with private beaches and extravagant décor. Discover the aquarium and Aquaventure Water Park amid the island’s crowning glory – the breathtaking Atlantis The Palm, a palatial resort often voted the best hotel in the Middle East.

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