airberlin today became part of oneworld®, adding the second biggest airline in Germany and the sixth biggest in the continent overall to the world’s premier global airline alliance.
Germany’s second biggest airline – and Europe’s sixth biggest – added to world’s premier airline alliance
• oneworld network in Central and Southern Europe greatly expanded
• Double miles promotion for frequent flyers to celebrate
• airberlin aircraft in oneworld livery is first aircraft at Berlin Brandenburg Airport
• First oneworld recruit to have its implementation smoothed by new alliance IT hub
• Marketing push takes off to highlight oneworld’s touch down in Germany
• CEOs of all oneworld airlines visit Berlin to welcome recruit on board
Austria’s NIKI, also a member of the airberlin group, joined oneworld as an affiliate member at the same time – as the clocks struck midnight in Berlin this morning.
Both airlines are from today offering oneworld’s services and benefits – and substantially expanding the alliance’s network in Germany, Austria and throughout Central and South Europe.
Joining oneworld will strengthen airberlin’s competitiveness, enabling it to offer customers an unrivalled alliance global network served by partners including some of the best and biggest airlines in the world.
Customers benefit from expanded global network and increased competition
For oneworld, airberlin’s addition makes Germany a home market for the alliance – stepping up competition for some 200 million passengers a year flying to, from and within Europe’s biggest economy.
Currently Germany is one of only a handful of countries worldwide served by all oneworld’s active member airlines. airberlin’s addition more than triples the number of cities served by the alliance there to 25, while NIKI doubles its coverage of Austria to six airports.
Worldwide as one of Europe’s major airlines, airberlin serves a total of 162 destinations in 40 countries. Almost 70 of those airports, along with the countries of Iceland and Iraq, are new to the oneworld network, extending oneworld’s global coverage to some 800 destinations in 150 countries, served by more than 8,750 departures a day carrying nearly a million passengers a day on a combined fleet of almost 2,500 aircraft, generating annual revenues of almost US$ 100 billion.
airberlin and NIKI’s networks will be covered by oneworld’s marketing leading alliance fares and sales products from 1 April 2012.
That includes participation in businessflyerTM, the alliance’s offering for small and medium-sized enterprises (SMEs) in most countries where it is offered – Belgium, France, Italy and the Netherlands. airberlin already offers a similar product of its own in Germany, Switzerland and Austria, in its business points programme.
Extended frequent flyer benefits – with ‘double miles’ offer to celebrate
Members of airberlin’s topbonus programme now enjoy the full range of oneworld frequent flyer benefits when travelling with any oneworld member airline worldwide – American Airlines, British Airways, Cathay Pacific Airways, Finnair, Iberia, Japan Airlines, LAN Airlines, Qantas, Royal Jordanian, S7 Airlines and almost 20 affiliated airlines.
topbonus members can now earn and redeem miles on any oneworld flight. In celebration of the airline’s addition to the group, they will receive double topbonus award miles when flying on airberlin’s oneworld partners until 15 May 2012, if they register online first at airberlin.com/miles.
Holders of the new topbonus Platinum Card and the established topbonus Gold Card – which are equivalent to oneworld’s Emerald and Sapphire frequent flyer tiers respectively – can now use more than 550 airport lounges worldwide.
The 120 million members of the established oneworld airlines’ frequent flyer programmes can now earn and redeem awards and tier status points and receive all other oneworld benefits on airberlin and NIKI.
Members of oneworld airlines’ loyalty programmes will receive double the normal mileage awards when flying on airberlin until 15 May 2012, to mark its addition to the alliance.
All oneworld airline CEOs attend joining ceremony – with first aircraft at BER Brandenburg
Chief Executives from all oneworld member airlines gathered at airberlin’s Berlin home today to welcome on board the alliance’s latest recruit.
Its joining ceremony is the first airline media event at the Berlin Brandenburg Airport, which will be airberlin’s new home base and Europe’s newest hub, when it opens on 3 June.
Those attending will also be the first to see any aircraft in front of the new airport terminal – with the first airberlin aircraft adorned with the oneworld alliance livery, an Airbus A330-200, and one of the airline’s Boeing 737-800 making a special visit.
airberlin and its alliance partners will be co-located at Berlin Brandenburg, sharing lounges and many other facilities, to offer customers there the smoothest of connections.
Joining airberlin Chief Executive Hartmut Mehdorn at today’s ceremony are expected to be:
· American Airlines Chairman and Chief Executive, and Chairman of the oneworld Governing Board, Tom Horton.
· British Airways Chief Executive Keith Williams.
· Cathay Pacific Airways Chief Executive John Slosar
· Finnair President and Chief Executive Mika Vehvilainen
· IAG Chief Executive Willie Walsh.
· Iberia Chief Executive Rafael Sánchez-Lozano.
· Japan Airlines Chairman Masaru Onishi.
· LAN International Chief Executive Damian Scokin
· Qantas Chief Executive Officer Alan Joyce.
· Royal Jordanian Chief Executive Hussein Dabbas.
· S7 Group Chief Executive Vladislav Filev.
· Member elect Malaysia Airlines Chief Executive Ahmad Jauhari Yahya.
· oneworld CEO Bruce Ashby.
Also attending will be NIKI Managing Directors Christian Lesjak and Otmar Lenz.