World Traveller Plus is British Airways’ premier economy product. The airline was the first global commercial carrier to introduce a fourth class of travel back in 2000.
The service is aimed at the cost conscious business traveller and discerning leisure passenger who want more space and privacy than in World Traveller.
It features a separate cabin, wider seats built by German-based racing car seat designer Recaro and the technology to work or relax.
It follows extensive research, which showed that customers wanted greater comfort and quality at an affordable price.
Key elements of World Traveller Plus include:
A dedicated cabin and interior to set it apart from World Traveller. It features five rows with a 2-4-2 configuration offering up to 40 seats on the airline’s fleet of B747s and B777 aircraft. On our 767 fleet fitted with World Traveller Plus the seat configuration is 2-2-2.
Wider seats with greater legroom – 38ins pitch compared to 31ins for World Traveller), with fully adjustable headrest, foot rest and lumbar support.
In-seat power and telephones giving passengers the opportunity to work.
Seat back entertainment – an audio and video on demand system is currently being rolled out the longhaul fleet running over 200 entertainment choices, with 100 films and TV programmes, 70 CDs and 20 games as well as radio channels and audio books.
Opportunities to earn extra BA Miles and Executive Club points.
Online check-in, fast baggage drop and the advantage of electronic self-service check-in at major UK and European airports.