Buy before you fly…

Just in time for Christmas, British Airways and Tourvest Duty Free have launched a ‘buy-before-you-fly’ service for long-haul customers, with the convenience of goods delivered direct to your seat when you fly on selected routes.

Now, British Airways customers will be able to pre-order from an extended selection of competitively priced products, including top brands and travel exclusives, at highlifeshop.com This will be welcome news to a number of travelers (17 per cent) that accidentally leave presents at home – with the hard-done-by brother in law, the person we are most likely to forget. The new service has been launched ahead of Christmas, one of the busiest times for onboard shopping, with nearly a third (32 per cent) of customers revealing that they would consider buying their Christmas gifts on board flights.

Peter O’Shea, British Airways on-board retail executive, said: “Our new pre-order service is a convenient and hassle-free way for customers to choose from a wide range of top brands, travel exclusives and tax-free purchases. It also means less to carry in their luggage.”

The selection of gifts include; accessories, apparel, souvenirs, beauty, children’s gifts, cigarettes, confectionery, fragrances, gadgets, gifts, jewelry, liquor, sunglasses, watches and writing instruments.

In the run up to Christmas, the airline’s in-flight retail team have compiled their top gifts, for high flyers to buy in advance:

Boo, world’s cutest dog, £18 (save £3): Boo is a small plush Pomeranian dog with a funky haircut. He is loved by millions of people worldwide with his own Facebook page and book.

Swarovski Rocking Santa, £32 (save £7): Cute and playful, this adorable Santa wears a bright red outfit in Light Siam crystal.

Classic Mini Wireless Computer Mouse White, £35 (save £5): Based on the 60′s classic mini cooper, this is a fully functioning wireless executive gadget, computer mouse, featuring left and right click, scroll wheel and authentic design and styling.

Aviator Foldable Sunglasses, £155 (save £5): Ray-Ban Folding Aviator sunglasses bring an element of fun and space conservation to the iconic design. The tubular metal temples have a hinged curve that allows you to fold your sunglasses into a compact size that fits in a unique smaller Ray-Ban lens case.

Barbara Rihl Crossover bag London Chic £100 (save £25): This bold, graphic bag from Parisian brand Barbara Rihl combines a colourful travel-themed design with innovative pouches designed for travel. The crossover strap can be removed, transforming the bag into a stylish clutch.

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