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Running a responsible business

Community investment

School children learning about British Airways

We are committed to supporting communities in countries where we operate through our community investment programme.

At present we work with over 120 community and conservation organisations worldwide. We also have an extensive education programme for children and young people at our Community Learning Centre at Heathrow, which has welcomed over 58,000 learners since it opened in 1999.

Our 16 year partnership with UNICEF came to a close in March 2010. We raised more than £27 million through the generous support of our customers and colleagues through the Change for Good programme. Since the partnership began we have funded projects in over 58 countries and all of the projects we have supported leave a valuable legacy for vulnerable children in the communities where both British Airways and UNICEF operate.

We are delighted to announce that our new global charity partner will be Comic Relief. We believe this move will strengthen our long tradition of raising money to support disadvantaged people in acute need, both at home in the UK and across the world’s poorest countries.

Measuring our community investment

We continue to be a member of both the London Benchmarking Group (LBG) and Business in the Community (BitC). The LBG’s model is used to assess our total contribution to the community.

Our partnership with UNICEF, Change for Good, raised £1.3 million from on-board donations in the year to 31 March 2010.

Some 3,330 retired and current employees donated over £600,000 directly from their payroll to their chosen charities through our Giving Scheme during the year.

BitC reported our total direct and in-kind donations for 2009/10 at £5 million (2008/09: £5.4 million). Of these, direct charitable donations amounted to £190,000 (2008/09: £444,000).

London 2012 Olympics and Paralympic Games

During the year, we continued to build on our sponsorship strategy for London 2012. Olympic hero Sir Chris Hoy launched our Great Britons Programme which offers free flights to help British talent realise their potential. We flew the British and Irish Lions to South Africa for the Lions Rugby Tour and we are proud to be backing the bid to stage the FIFA World Cup in England in 2018.

We have an extensive education programme for children and young people at our Community Learning Centre at Heathrow, which has welcomed over 58,000 learners since it opened in 1999.

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