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The way we run our business

Community investment

Children in Community Learning Centre

Our Community Learning Centre – close to our Waterside headquarters at Heathrow – has welcomed nearly 50,000 young people and adult learners on a range of education programmes since its opening in 1999. Programmes relevant to the school curriculum are run in partnership with the United Nations International Children’s Emergency Fund (UNICEF) focusing on places we fly to, using workshops on customer service, information, communication technology and the environment.

Change for Good

Our partnership with UNICEF, Change for Good, raised £3 million in the year to March 31, 2009. The onboard collection programme, supported by over 2,400 cabin crew champions, enabled us to help fund UNICEF’s work with vulnerable children. Change for Good celebrated reaching its £25 million milestone in July 2008.

In August 2008 our Chief Executive visited Tanzania to see the work of Change for Good at first hand, particularly how funds are being used to support and treat mothers and babies affected by HIV/AIDS. We have also invested significantly in China to support literacy programmes and in Nigeria our donations have been used to buy malaria nets.

Employee fundraising

Over 3,500 retired and current employees donated over £630,000 directly from their payroll to their chosen charities through our Giving Scheme during the year. In addition, we supported Children in Need and Red Nose Day across the airline raising over £13,000 for charities in the UK and overseas.

Last year’s BA Fun Run raised in excess of £55,000 for Cancer Research UK. During 2008/09 our World Cargo team collected and delivered over 95 tonnes of high-quality gifts, donated by employees from across the airline.

Charitable donations

BITC reported our total direct and in-kind donations for 2008/09 at £5.4 million (2008: £5.7 million). Of these, direct charitable donations amounted to £444,000 (2008: £398,000).

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