British Airways 2007/08 Annual Report and Accounts

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Overview of the year
Business review
- Our business plan – BP10
- The markets we operate in
- The way we run our business
- Our key performance indicators
- What the future holds
- Principal risks and uncertainties
Corporate responsibility
Corporate governance
Financial statements
Shareholder information
- Shareholder information
- Glossary
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We have established a balanced set of performance indicators for our business, both financial and non-financial, to improve our performance over time. As part of the business planning process, and in line with our agreed strategic objectives, the Board sets annual targets for each of these key performance indicators (KPIs).