At British Airways, the customer is at the heart of everything we do: they are the focus of our entire business for which we make a daily promise to them: To Fly. To Serve.
This promise combines three distinct elements: iconic British style, which runs through everything we do; a thoughtful service that is both intuitive and knowledgeable; and of course our flying expertise honed over 94 years. Our reputation as an airline is built on a heritage of excellence in all areas of flying and uncompromising standards of safety and security.
And this promise is on-going; British Airways never stands still. We maintain our track record of leading the industry with a pioneering spirit: from launching the first commercial jet service and the first commercial supersonic service to offering the first fully flat business class beds and the only long haul service from London City.